Cluster Marketing Manager - Saudis Only

About the Role

We are seeking a dynamic and strategic Cluster Marketing Manager to lead our marketing initiatives for Pullman ZamZam Makkah, a premier destination in the heart of Makkah, adjacent to Masjid Al Haram and the holy Kaaba. This role is pivotal in shaping the hotel’s brand identity, driving guest engagement, and ensuring our marketing efforts align with both regional and global business objectives. As a Cluster Marketing Manager, you will oversee the execution of comprehensive marketing and communications strategies, foster brand consistency, and cultivate meaningful relationships with media and industry partners to elevate our presence in the hospitality sector.

Your Responsibilities

In this multifaceted role, you will be responsible for the following key areas:

• Strategic Execution & Planning: Develop, implement, and monitor annual marketing and communications plans that align with departmental budgets, ROI targets, and broader business goals. Stay ahead of industry trends, cultural shifts, and travel dynamics while conducting thorough competitive analysis to inform strategic decisions.
• Brand Identity & Communications: Ensure unwavering brand consistency across all guest touchpoints, including signage, collateral, guest experiences, events, and both B2B (corporate, trade, MICE) and B2C (leisure, lifestyle) channels. Collaborate with design and production agencies to deliver high-quality marketing materials, hotel gifts, and media giveaways in a timely manner.
• Public Relations & Media Engagement: Execute PR strategies tailored to the hotel’s marketing objectives, covering key areas such as F&B, rooms, spa, leisure, and MICE. Maintain and update media kits with fact sheets, executive bios, imagery, and brand content. Organize and support press events, familiarization trips, and media visits to enhance the hotel’s visibility and reputation. Draft compelling news releases, articles, and executive statements to strengthen brand storytelling and manage media inquiries with professionalism.
• Campaign Development & Optimization: Lead the creation and execution of multi-channel marketing campaigns that resonate with target audiences while adhering to brand guidelines. Oversee brand activations, sponsorships, media partnerships, and experiential events to maximize engagement and interest. Analyze campaign performance data to identify opportunities for optimization and continuous improvement.
• Agency & Partner Coordination: Serve as the primary liaison with creative and PR agencies, ensuring alignment on project scope, timelines, and budgets. Facilitate hotel participation in regional promotions, tourism board initiatives, and collaborative events to amplify reach and impact.
• Financial & Performance Management: Oversee marketing expenditures and manage the MarComm budget with precision. Prepare detailed reports on campaign performance, media coverage, and ROI for leadership review, providing actionable insights to drive informed decision-making.
• Cross-Functional Collaboration: Work closely with Sales, F&B, Spa, Rooms, Loyalty, and Events teams to ensure marketing and communications initiatives are seamlessly integrated with operational needs and guest experiences.

Why Join Us?

As a valued member of the Accor team, you will benefit from a host of exclusive perks and professional growth opportunities:

• Heartist® Benefits: Enjoy access to discounted rates at Accor properties worldwide through our Heartist® benefit card, enhancing your travel experiences.
• Learning & Development: Participate in tailored learning programs through our renowned Academies, with the opportunity to earn professional qualifications while gaining hands-on experience.
• Career Growth: Unlock your potential and advance your career within our global network of properties, where diverse opportunities await.
• Community Impact: Contribute to meaningful Corporate Social Responsibility initiatives, such as Planet 21, and make a positive difference in the local community.
• Inclusive Culture: Join a diverse and inclusive organization where your unique talents are celebrated, and your career aspirations are supported.

About Pullman ZamZam Makkah

Pullman ZamZam Makkah is an iconic landmark in Makkah, offering an unparalleled blend of luxury, spirituality, and hospitality. Located within the prestigious Abraj Al Bait complex, the hotel features 1,315 elegantly appointed rooms and suites, each designed to provide comfort and sophistication. With contemporary dining options, five-star-deluxe services, and breathtaking views of the holy Kaaba, Pullman ZamZam Makkah is committed to delivering an unforgettable experience for guests from around the world.

Join Our Journey

At Accor, we believe in creating opportunities for our team members to thrive both personally and professionally. If you are passionate about marketing, eager to shape the future of hospitality, and committed to delivering excellence, we invite you to apply and become part of our global story. Discover the life that awaits you at Accor by visiting https://careers.accor.com/.