Private Label Expert

Position Overview

We are seeking a seasoned Private Label Expert to spearhead the development, management, and strategic growth of our Private Brand (PB) products in overseas markets. In this pivotal role, you will be responsible for crafting innovative product strategies, optimizing category structures, and driving the end-to-end process of new product development to meet the evolving demands of local consumers. Your expertise will be instrumental in enhancing the competitiveness of our PB portfolio while fostering collaboration across cross-functional teams to achieve our business objectives. This is an exceptional opportunity to contribute to the global expansion of a leading Chinese retail enterprise and shape the future of our Private Brand offerings.

Key Responsibilities

• Product Strategy & Category Management: Develop and implement product strategies and category structures that align with local market trends, consumer behavior, and business goals. Conduct in-depth market research and data analysis to identify high-potential opportunities and optimize product assortment for maximum competitiveness.
• New Product Development: Lead the entire lifecycle of new PB product development, from initial product selection and positioning to packaging design, pricing strategy, and marketing coordination. Ensure that each product launch is strategically positioned to capture market share and drive revenue growth.
• Cross-Functional Collaboration: Partner with supply chain, procurement, quality control, and operations teams to execute product plans seamlessly. Foster a collaborative environment that ensures alignment across departments and accelerates the achievement of business targets.
• Localized Product Management: Establish and refine localized product management methodologies to enhance the professionalism and agility of our PB system. Continuously iterate on processes to adapt to market changes and maintain a competitive edge.
• Market Insight & Data-Driven Decision Making: Leverage market insights, retail analysis, and user behavior data to inform product decisions. Utilize data sensitivity to identify trends, anticipate consumer needs, and optimize product performance across diverse consumption scenarios.

Qualifications & Skills

• Education & Experience: Bachelor’s degree or higher in a relevant field, with a minimum of 5 years of experience in merchandising, product planning, or procurement. Prior experience in Private Brand (PB) development and management is highly desirable.
• Market & Retail Expertise: Demonstrated market insight and a keen understanding of the retail industry. Proficient in assortment strategies, retail analysis, and consumer behavior studies. Ability to develop and execute category plans that resonate with local consumers.
• Project Management & Leadership: Strong project management skills with the ability to lead product launches from conception to market introduction. Proven track record of driving results in a fast-paced, dynamic environment with a focus on innovation and growth.
• Collaboration & Communication: Exceptional interpersonal and cross-functional collaboration skills. Ability to work effectively with global teams and stakeholders to align on objectives and deliver measurable outcomes.
• Adaptability & Proactiveness: Highly proactive and results-oriented, with the ability to thrive in a rapidly changing environment. Capable of identifying opportunities and driving business growth through strategic initiatives.
• Language Proficiency: Fluency in English is preferred, with the ability to communicate effectively in a global business context.
• International Experience: Experience in overseas product development or cross-border retail is a valuable asset.

Why Join Us?

This role offers a unique opportunity to contribute to the global expansion of a leading Chinese retail enterprise while building a Private Brand (PB) system from the ground up. You will work alongside an international team in a dynamic and fast-growing environment, where your expertise will directly impact business success. We offer a competitive compensation and benefits package designed to support your professional growth and work-life balance. If you are passionate about shaping the future of retail and driving innovation in Private Label products, we invite you to apply and be part of our exciting journey.