Retail Marketing Development Manager

Position Overview

We are seeking a dynamic and results-driven Retail Marketing Development Manager to join our esteemed team at Jotun Group, based in the vibrant city of Riyadh. In this pivotal role, you will play a critical part in shaping and executing innovative retail marketing strategies that drive brand awareness, customer engagement, and sales growth across our diverse retail channels. Your expertise will be instrumental in developing and implementing high-impact marketing initiatives that align with our corporate objectives while fostering long-term customer loyalty and market expansion.

Key Responsibilities

• Strategic Marketing Planning: Develop and oversee comprehensive retail marketing strategies tailored to Jotun Group’s product portfolio, ensuring alignment with global and regional business goals. Conduct thorough market research to identify emerging trends, consumer preferences, and competitive landscapes to inform strategic decision-making.
• Campaign Development & Execution: Lead the conceptualization, planning, and execution of end-to-end marketing campaigns across multiple retail platforms, including digital, in-store, and omnichannel initiatives. Collaborate closely with cross-functional teams, including sales, product development, and creative departments, to ensure cohesive and impactful campaign delivery.
• Retail Partnership Management: Cultivate and maintain strong relationships with key retail partners, distributors, and stakeholders to enhance brand visibility and drive collaborative marketing efforts. Negotiate co-marketing agreements, promotional partnerships, and exclusive retail activations to maximize market penetration and sales performance.
• Performance Analysis & Optimization: Monitor, analyze, and report on the performance of retail marketing initiatives using key performance indicators (KPIs) such as return on investment (ROI), customer acquisition cost (CAC), and sales conversion rates. Utilize data-driven insights to refine strategies, optimize budget allocation, and enhance campaign effectiveness.
• Brand Positioning & Messaging: Ensure consistent brand positioning and messaging across all retail marketing channels, reinforcing Jotun Group’s value proposition and differentiating our offerings in a competitive marketplace. Develop compelling brand narratives and promotional content that resonate with target audiences and drive engagement.
• Team Leadership & Development: Provide mentorship, guidance, and professional development opportunities to the retail marketing team, fostering a culture of innovation, collaboration, and continuous improvement. Lead by example to inspire high performance and accountability within the team.
• Budget Management: Oversee the planning, allocation, and management of marketing budgets to ensure efficient resource utilization while delivering measurable results. Present budget proposals, forecasts, and performance reports to senior leadership for approval and strategic alignment.

Qualifications & Skills

• Education: Bachelor’s degree in Marketing, Business Administration, or a related field. A Master’s degree or relevant professional certification (e.g., CIM, PMP) is a plus.
• Experience: Minimum of 7-10 years of progressive experience in retail marketing, brand management, or a related field, with at least 3 years in a managerial or leadership role. Proven track record of successfully developing and executing retail marketing strategies that drive sales growth and brand equity.
• Technical Proficiency: Strong proficiency in marketing analytics tools (e.g., Google Analytics, CRM systems), digital marketing platforms, and Microsoft Office Suite. Familiarity with retail-specific software and e-commerce solutions is advantageous.
• Soft Skills: Exceptional leadership, communication, and interpersonal skills. Ability to collaborate effectively with cross-functional teams, influence stakeholders, and present ideas with clarity and conviction. Strong problem-solving abilities and a results-oriented mindset.
• Industry Knowledge: Deep understanding of the retail industry, consumer behavior, and market dynamics, particularly within the Middle East region. Familiarity with Jotun Group’s product categories (e.g., paints, coatings, or decorative solutions) is a valuable asset.
• Language Proficiency: Fluency in English is essential; proficiency in Arabic is highly desirable.

Why Join Jotun Group?

As a global leader in the coatings industry, Jotun Group offers a dynamic and inclusive work environment where innovation, excellence, and sustainability are at the forefront of everything we do. Joining our team means becoming part of a values-driven organization that prioritizes employee development, work-life balance, and meaningful contributions to society. You will have the opportunity to work alongside industry experts, leverage cutting-edge technologies, and make a tangible impact on our retail marketing success in the region and beyond.

If you are a passionate marketing professional eager to take the next step in your career and drive transformative retail marketing initiatives, we invite you to apply for this exciting opportunity at Jotun Group.