Communications Manager (Consumer Communications)

About Keeta

Keeta, the international subsidiary of Meituan—the global leader in delivery services—is on a mission to revolutionize how people eat and live better. Leveraging Meituan’s 16 years of technological and operational expertise honed in China, Keeta is spearheading a global transformation in food and consumer product delivery. Since our inception in 2023, we have been committed to creating value for every stakeholder in the communities we serve. Our platform delivers a seamless experience for consumers, empowers restaurants with advanced technology and operational efficiency, and provides courier partners with enhanced earning opportunities and safety. From our headquarters in Hong Kong, we are expanding across the Middle East and into Brazil, driven by a vision of shared progress and global impact.

Your Role and Responsibilities

As the Communications Manager for Consumer Communications, you will play a pivotal role in shaping and executing strategic communications initiatives that align with Keeta’s business objectives and brand positioning. Your responsibilities will include:

• Strategy Development and Execution: Develop and implement comprehensive consumer communications strategies that support product launches, partnerships, seasonal campaigns, and corporate announcements.
• Media Relations: Build and nurture strong relationships with consumer, lifestyle, technology, business, and trade media outlets across Saudi Arabia. Identify compelling storytelling opportunities that highlight Keeta’s impact on consumers, merchants, riders, and local communities.
• Content Creation and Management: Produce high-quality press materials, including press releases, media pitches, Q&As, key messages, briefing documents, and spokesperson talking points. Manage media inquiries and facilitate interviews, media briefings, and press events.
• Cross-Functional Collaboration: Partner closely with the Marketing team to ensure earned media efforts complement paid and owned campaigns. Work collaboratively with Social Media and Content teams to maximize communications opportunities across all owned channels.
• Market and Competitive Intelligence: Monitor media trends, competitor activities, and the broader food delivery landscape to identify opportunities and mitigate potential risks.
• Agency Management: Oversee communications agencies to ensure high-quality execution, reporting, and delivery against agreed key performance indicators (KPIs).

What We’re Looking For

We seek a dynamic and experienced Communications Manager who thrives in a fast-paced, high-growth environment. The ideal candidate will possess the following qualifications and attributes:

• A bachelor’s degree in Communications, Public Relations, Journalism, Marketing, or a related field.
• 6–8 years of progressive experience in communications, public relations, or corporate affairs, with a strong preference for roles in consumer technology, e-commerce, food delivery, FMCG, retail, or digital platforms.
• A deep understanding of the Saudi media landscape, coupled with established relationships with key journalists and media outlets.
• Exceptional written and verbal communication skills in both English and Arabic, with the ability to craft compelling narratives tailored to diverse audiences.
• Proven experience in managing PR agencies and collaborating with cross-functional stakeholders to achieve shared objectives.
• Strong project management and organizational skills, with the ability to prioritize and manage multiple initiatives simultaneously in a dynamic environment.

Why This Role is Exciting

This position offers a unique opportunity to shape the communications strategy for one of Saudi Arabia’s fastest-growing consumer technology brands. You will enjoy high visibility with senior leadership and cross-functional teams, gaining exposure to high-impact product launches, strategic partnerships, and national campaigns that drive brand awareness and consumer engagement.

Why Join Keeta

1. Be Part of a Global Delivery Platform with Massive Impact

As the driving force behind Meituan’s global expansion, Keeta is not just delivering food and goods—we are delivering real impact. Our mission is rooted in the belief that growth should lift everyone: our people, our partners, and the communities we serve. With deep insights into global markets and a commitment to local innovation, we are uniquely positioned to capitalize on high-growth opportunities while helping people eat better and live better. This is a business that is constantly evolving, adapting, and expanding. We think globally and act locally, building solutions that resonate worldwide. By joining Keeta, you will shape the future of delivery, backed by Meituan’s established platform and unparalleled expertise, and see your impact reach communities across the globe.

2. Accelerate Your Growth with Unbounded Opportunities

With Keeta’s global reach, your potential knows no limits. You will navigate diverse markets and cultures, developing both a global perspective and local expertise. This role offers unparalleled opportunities for professional growth, allowing you to expand your skill set while making a meaningful difference in the communities we serve. Join us and be part of a team that is redefining the future of delivery.