Director of Marketing, Digital & Communications - Sofitel Jabal Omar Makkah

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Position Overview

The Director of Marketing, Digital & Communications at Sofitel Jabal Omar Makkah is a pivotal leadership role responsible for crafting and reinforcing the hotel’s brand identity, reputation, and digital presence across all guest touchpoints. As a key member of the executive leadership team, this position spearheads the development and implementation of comprehensive marketing, communications, public relations, social media, content, partnerships, e-commerce, and digital strategies. The goal is to position Sofitel Jabal Omar Makkah as a premier luxury hospitality destination in Makkah, driving both brand equity and measurable commercial performance across Rooms, Restaurants, Wellness, and ancillary revenue streams.

This role serves as both a brand guardian and a cultural ambassador, ensuring that all communications, storytelling, partnerships, and guest engagement initiatives reflect the sophistication of the Sofitel brand while honoring the cultural and social significance of the destination. Collaboration with Revenue Management, Sales, Operations, and Regional Commercial teams is essential to align marketing and digital initiatives with revenue growth, guest engagement, and the long-term success of the hotel.

Key Responsibilities

Strategy, Positioning & Commercial Planning

• Develop and execute the annual marketing, communications, and digital marketing strategy in alignment with brand objectives and commercial priorities.
• Act as the custodian of the hotel’s Cultural Link and positioning framework, ensuring all campaigns, partnerships, storytelling, and guest experiences remain true to the property’s identity and brand narrative.
• Contribute actively to strategic planning, budgeting, and forecasting processes to ensure alignment with overarching business goals.
• Define annual digital revenue targets for both direct and indirect channels, and build comprehensive digital marketing plans and budgets covering all digital channels and performance levers.
• Identify strategic partnerships, collaborations, and cultural opportunities that enhance visibility, guest engagement, and brand desirability.
• Work closely with Revenue Management and Sales teams to ensure seamless alignment between commercial objectives and marketing initiatives.

Marketing, Communications & Public Relations

• Lead the hotel’s integrated marketing, communications, and PR strategy across all guest-facing channels, ensuring consistency with the luxury positioning of Sofitel.
• Oversee media relations, brand campaigns, partnerships, storytelling, and activations to reinforce the hotel’s premium status.
• Cultivate and maintain strong relationships with media outlets, tourism stakeholders, luxury partners, cultural institutions, and key industry contacts.
• Drive local, regional, and international visibility through compelling storytelling and strategic communications initiatives.
• Manage content direction, including photography, videography, editorial storytelling, and campaign production, ensuring a cohesive and high-quality guest experience across all touchpoints.
• Oversee external agencies, creative partners, photographers, videographers, and production suppliers to deliver exceptional results.

Digital Marketing & E-Commerce

• Own the full e-commerce and digital strategy across direct and indirect channels, with accountability for digital revenue across Rooms, Food & Beverage, Wellness, and ancillary streams.
• Optimize the guest journey and direct-booking growth through the hotel’s website, booking engine, and other direct channels.
• Leverage data analytics and performance insights to refine digital strategies and enhance guest acquisition and retention.
• Drive innovation in digital marketing, including SEO, SEM, email marketing, social media advertising, and influencer collaborations, to maximize reach and engagement.
• Ensure seamless integration between digital initiatives and broader marketing, sales, and operational strategies to deliver a unified guest experience.

Team Leadership & Collaboration

• Lead, mentor, and inspire a high-performing marketing and communications team, fostering a culture of creativity, accountability, and excellence.
• Collaborate cross-functionally with Revenue Management, Sales, Operations, and Regional Commercial teams to align marketing strategies with business objectives.
• Represent the hotel at industry events, conferences, and forums to enhance brand visibility and establish thought leadership in luxury hospitality.