Marketing Director

Position Overview

We are seeking a visionary and results-driven Marketing Director to lead our organization’s marketing, corporate communications, and customer experience strategies. This pivotal role will be responsible for elevating SASCO’s market presence, reinforcing brand integrity, and driving sustainable business growth through innovative marketing initiatives and strategic communications. The ideal candidate will possess a strong commercial acumen, exceptional leadership capabilities, and a deep understanding of integrated marketing frameworks to ensure consistent brand messaging across all touchpoints and business units.

Key Responsibilities

The Marketing Director will play a central role in shaping and executing the company’s marketing and corporate communications strategy, aligning it with long-term business objectives. Core responsibilities include:

• Strategic Leadership: Develop and implement a comprehensive marketing and corporate communications strategy that drives customer acquisition, retention, loyalty, and revenue growth while enhancing brand reputation and market positioning.
• Brand Management: Lead brand strategy, positioning, and corporate identity to ensure consistency across all business units, customer touchpoints, and digital platforms, fostering a cohesive and recognizable brand presence.
• Integrated Marketing Campaigns: Design and execute high-impact, integrated marketing campaigns that span customer acquisition, retention, loyalty programs, cross-selling initiatives, and digital engagement to maximize ROI and business impact.
• Corporate Communications: Oversee corporate communications, media relations, public relations, executive communications, and reputation management to build and maintain a strong corporate image and stakeholder trust.
• Customer Experience & CRM: Develop and implement customer engagement strategies, loyalty programs, CRM initiatives, and omnichannel marketing approaches to deliver seamless and personalized experiences across physical and digital channels.
• Digital Marketing Leadership: Spearhead digital marketing efforts, including social media, website content, marketing automation, performance marketing, and customer analytics, to drive measurable engagement and conversion.
• Market Insights & Research: Conduct in-depth market research, competitive analysis, and customer insight studies to identify growth opportunities, inform strategic decisions, and enhance customer understanding.
• Budget & Performance Management: Develop annual marketing plans, allocate budgets, set KPIs, and create performance dashboards to ensure optimal resource utilization and demonstrate measurable return on investment (ROI).
• Stakeholder & Agency Management: Build and maintain strong relationships with advertising agencies, media partners, creative vendors, and external collaborators to ensure high-quality execution of marketing initiatives.
• Business Expansion Support: Drive marketing and communication strategies to support business expansion, new station openings, franchising initiatives, and the launch of new services, ensuring alignment with corporate growth objectives.
• Cross-Functional Collaboration: Work closely with Operations, Retail, Sales, Business Development, Strategy, Digital, Finance, and other departments to ensure marketing initiatives are integrated and aligned with broader business goals.
• Team Leadership & Development: Lead, mentor, and develop the Marketing & Corporate Communications team, fostering a culture of innovation, high performance, and continuous professional growth.
• Crisis & Reputation Management: Oversee crisis communications and implement robust strategies to protect and enhance corporate reputation during critical situations.
• Executive Reporting: Prepare and present detailed reports to senior management, highlighting marketing performance, customer insights, brand health, campaign effectiveness, and strategic recommendations to inform executive decision-making.

Qualifications & Experience

To excel in this role, candidates must meet the following requirements:

• Education: Bachelor’s degree in Marketing, Communications, Business Administration, or a related field; an MBA or Master’s degree is strongly preferred.
• Experience: Minimum of 10 years of progressive experience in marketing, brand management, corporate communications, or customer experience, with at least 5 years in a senior leadership role.
• Industry Expertise: Proven track record within large, multi-site, customer-facing organizations; experience in fuel, retail, convenience retail, hospitality, food & beverage, mobility, logistics, or franchising sectors is highly advantageous.
• Strategic & Commercial Acumen: Demonstrated ability to develop and execute integrated marketing strategies that deliver measurable commercial results and drive business growth.
• Technical Proficiency: In-depth knowledge of customer analytics, market research methodologies, budgeting, marketing KPIs, campaign performance measurement, and ROI analysis.
• Leadership & Collaboration: Proven experience managing multidisciplinary teams, external agencies, and strategic partnerships with a focus on delivering results.
• Communication & Stakeholder Management: Exceptional verbal and written communication skills, along with strong presentation, negotiation, and stakeholder engagement abilities to effectively interact with executive leadership and key partners.
• Market Knowledge: A deep understanding of the Saudi market, consumer behavior, media landscape, and cultural nuances to tailor strategies for maximum impact.