Senior Content Marketing Executive

About Nutrili

Nutrili is a dynamic and rapidly expanding wellness brand with a presence in Dubai, Riyadh, and Beirut. We are reimagining the role of supplements in modern life by offering science-backed products—from collagen and gummies to essential daily vitamins—designed to help individuals achieve their best selves. Our mission goes beyond functionality; we strive to create products that are not only effective but also visually appealing and seamlessly integrated into contemporary lifestyles. With a team that has doubled in size over the past year, we are poised for continued growth, innovation, and impact in the wellness industry across the region.

Your Role

We are seeking a highly motivated and creative Senior Content Marketing Executive to lead our content and marketing initiatives. This role is ideal for a dynamic professional who thrives at the intersection of creativity and strategy, with a passion for storytelling, content creation, and brand building. You will be responsible for developing and executing high-impact marketing campaigns, creating engaging content, and shaping the future of Nutrili’s brand voice across all digital platforms. This is not a purely managerial position; it is a hands-on role where you will contribute directly to content creation, from ideation to execution.

Key Responsibilities

• Campaign Development & Execution: Design and implement multi-channel marketing campaigns across social media, email, influencer partnerships, and digital platforms to drive brand awareness and engagement.
• Content Creation: Produce compelling short-form content tailored for Instagram, TikTok, and other relevant platforms, ensuring alignment with current trends and cultural moments.
• Video Production & Editing: Film, edit, and publish social-first videos, reels, and behind-the-scenes content using industry-standard tools such as CapCut, Adobe Premiere, or similar platforms.
• Copywriting & Storytelling: Craft engaging and persuasive copy for social media posts, email campaigns, product launches, and marketing initiatives, maintaining a consistent and authentic brand voice.
• Trend Monitoring & Innovation: Stay ahead of emerging social media trends, content formats, and cultural shifts, translating these insights into fresh, native, and high-performing content.
• Cross-Functional Collaboration: Partner with designers, content creators, and internal teams to bring campaigns to life, ensuring cohesive and impactful brand messaging.
• Performance Analysis: Monitor and analyze content and campaign performance using analytics tools to identify opportunities for optimization and growth, driving continuous improvement in engagement and reach.
• Brand Evolution: Play a pivotal role in refining and evolving Nutrili’s brand identity, ensuring it resonates with our target audience and adapts to changing market dynamics.

Your Profile

• Experience: A minimum of four years in marketing, social media management, or content creation, with a proven track record of delivering results-driven campaigns.
• Content Strategy & Trends: A deep understanding of content strategy, social media trends, and audience engagement techniques, with the ability to apply these insights creatively.
• Technical Skills: Hands-on experience with content creation and editing tools such as CapCut, Adobe Premiere, Canva, or equivalent platforms. Comfort with both on-camera presence and post-production editing is essential.
• Copywriting & Storytelling: Exceptional writing skills in English, with the ability to craft compelling narratives for diverse content formats and platforms.
• Video Production: Experience in scripting, ideating, and producing video content that aligns with brand objectives and resonates with audiences.
• Work Style: Highly organized, proactive, and adaptable, with the ability to thrive in a fast-paced startup environment. A passion for wellness, fitness, beauty, or lifestyle brands is a significant advantage.

Why Nutrili?

Join a leading wellness brand at the forefront of the Middle East’s health and wellness revolution. As a member of our team, you will:

• Be part of one of the fastest-growing wellness brands in the region, with opportunities to shape its future direction.
• Work alongside a creative, ambitious, and collaborative team dedicated to innovation and excellence.
• Contribute to a brand that people genuinely love and engage with, making a tangible impact on its growth and success.
• Enjoy real ownership and influence over the company’s content and marketing strategies, with the freedom to experiment and bring bold ideas to life.
• Benefit from a dynamic work environment where speed, creativity, and results are celebrated.