Market Development Manager
الوصف الوظيفي
About the Role
Global Med Hub, a leading master distributor in the precision oncology diagnostics sector across the Kingdom of Saudi Arabia (KSA) and the broader Middle East region, is seeking a dynamic and results-driven Senior Precision Oncology Account Manager to spearhead the commercial expansion of molecular residual disease (MRD) testing in Saudi Arabia. This pivotal role offers a unique opportunity to shape the market for a cutting-edge personalized circulating tumor DNA (ctDNA) assay designed for MRD detection and cancer recurrence monitoring. The successful candidate will be based in Riyadh and will play a critical role in establishing MRD testing solutions within premier oncology centers, specialist hospitals, and private healthcare providers.
This position demands a strategic blend of account management, scientific expertise, market development, and market access capabilities. The ideal candidate will collaborate closely with clinicians, hospital leadership, procurement teams, distributors, and internal stakeholders to drive adoption of MRD testing and foster long-term commercial success.
Key Responsibilities
Commercial Responsibilities
- Strategic Market Development: Develop and execute a comprehensive regional commercial strategy to achieve sales and growth objectives for MRD testing across Riyadh and the Eastern Region, aligning with market opportunities and business priorities.
- Opportunity Identification & Development: Identify, prioritize, and cultivate new business opportunities within oncology centers, specialist hospitals, academic institutions, and private healthcare providers to expand the adoption of MRD testing.
- Stakeholder Engagement: Build and maintain long-term relationships with key opinion leaders (KOLs), oncologists, pathologists, molecular laboratories, and hospital decision-makers to drive adoption and utilization of MRD solutions.
- End-to-End Sales Leadership: Lead the entire sales cycle, from opportunity identification and qualification to contract execution and implementation, ensuring seamless delivery and customer satisfaction.
- Scientific & Commercial Presentations: Deliver compelling presentations tailored to clinicians, hospital leadership, procurement committees, and other stakeholders, emphasizing the clinical and economic value of MRD testing.
- Account Planning & Performance Tracking: Develop detailed account plans for strategic institutions and regularly review progress against objectives to ensure sustained growth and alignment with business goals.
Market Development
- Adoption & Education: Drive the adoption of MRD testing within targeted healthcare institutions by educating healthcare professionals on its clinical significance, including early detection of cancer recurrence and personalized genomic insights.
- Guideline & Champion Development: Advocate for the integration of MRD testing into clinical guidelines and cultivate institutional champions to champion its adoption within their organizations.
- Scientific Engagement: Collaborate with the Business Unit Head to organize educational meetings, advisory boards, and scientific events, fostering a deeper understanding of MRD testing among healthcare professionals.
- Evidence Generation: Support investigator-initiated studies and evidence generation initiatives to strengthen the clinical and economic case for MRD testing, where appropriate.
- Program Establishment: Establish regional MRD testing programs to streamline implementation and drive widespread adoption across healthcare institutions.
- Competitive & Market Intelligence: Monitor competitor activities, emerging market trends, and precision oncology developments to identify opportunities and maintain a competitive edge.
Market Access & Procurement
- Procurement Relationships: Develop and nurture relationships with hospital procurement departments and healthcare administrators to facilitate the evaluation and adoption of MRD testing solutions.
- Documentation & Evaluation Support: Assist in preparing and submitting documentation required for hospital evaluations, purchasing decisions, and tender processes, ensuring compliance and alignment with institutional requirements.
- Reimbursement Initiatives: Collaborate with internal stakeholders, including the Business Unit Head, Oncology Director, and General Manager, to advance reimbursement strategies and secure coverage for MRD testing.
- Procurement & Tender Processes: Support the inclusion of MRD testing within NUPCO procurement frameworks and tender processes, ensuring readiness for national and regional procurement opportunities.
- Commercial Negotiations: Participate in pricing discussions, tender submissions, and commercial negotiations to secure favorable terms and drive market penetration.
Key Account Management
- Customer Relationship Management: Maintain strong, long-term relationships with existing customers to maximize product utilization and foster growth through repeat business and referrals.
- Implementation Coordination: Oversee the implementation of MRD testing solutions for new customer accounts, ensuring seamless onboarding and operational readiness.
- Customer Experience Excellence: Deliver an exceptional customer experience throughout the onboarding process and ongoing service delivery, addressing any challenges proactively and collaboratively.
- Issue Resolution: Act as a liaison between customers and internal teams, including laboratory operations, logistics, and customer service, to resolve issues efficiently and maintain high levels of satisfaction.
- Sales Forecasting & Pipeline Management: Accurately forecast sales opportunities and maintain a detailed sales pipeline to support strategic decision-making and resource allocation.
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