Marketing Specialist

About Darb

Darb stands at the forefront of Saudi Arabia’s fuel and service station industry, serving as a pivotal developer and operator across the Kingdom. With official certification and qualification from the Ministry of Energy, Darb is committed to enhancing the customer experience while driving progress in the road services sector. By aligning with Saudi Vision 2030, Darb offers investors and partners the chance to be part of a rapidly expanding network that delivers excellence in service and innovation. From major highways to local communities, the company transforms each station into a destination of comfort, opportunity, and national value.

Role Overview

As a Marketing Specialist at Darb, you will play a critical role in crafting and executing dynamic digital marketing strategies that elevate brand visibility and engagement. Your responsibilities will span across multiple digital channels, including social media, search engines, email marketing, and content marketing, ensuring a cohesive and impactful brand presence. This role is ideal for a creative and analytical professional who thrives in a fast-paced environment and is passionate about leveraging cutting-edge tools to drive results.

Key Responsibilities

• Strategic Campaign Development: Design and implement integrated digital marketing campaigns tailored to Darb’s objectives, utilizing a mix of channels to maximize reach and engagement.
• Content Creation & Management: Curate and oversee high-quality content across various formats, including text, graphics, and video, ensuring alignment with brand guidelines and audience preferences.
• AI-Powered Marketing: Utilize generative AI tools to streamline content production, generate innovative ideas, and enhance creative assets while maintaining brand consistency and quality.
• Partnership Coordination: Collaborate with external partners, vendors, content creators, and influencers to execute high-impact marketing initiatives and expand Darb’s digital footprint.
• Performance Analysis & Reporting: Monitor campaign performance using advanced analytics platforms such as Google Analytics 4 (GA4), social media analytics, Meta Ads Manager, and LinkedIn Campaign Manager. Prepare detailed reports to measure success against KPIs and provide actionable insights for optimization.
• Brand Development: Contribute to strengthening Darb’s brand identity, increasing awareness, and expanding its digital presence in line with Saudi Vision 2030.
• Market & Competitor Insights: Stay ahead of industry trends, competitor activities, and emerging digital marketing practices. Deliver strategic recommendations to enhance marketing effectiveness and drive continuous improvement.

Qualifications & Skills

• Bachelor’s degree in Marketing, Business Administration, or a related field.
• Minimum of one year of hands-on experience in digital marketing, with a proven track record of successful campaign execution.
• In-depth knowledge of major social media platforms, including LinkedIn, Instagram, TikTok, X (formerly Twitter), and Snapchat, with a strong grasp of platform algorithms and best practices.
• Proficiency in using generative AI tools for text, image, and video creation to enhance marketing workflows.
• Experience with marketing analytics and performance measurement tools, including Google Analytics 4 (GA4), Meta Ads Manager, and LinkedIn Campaign Manager.
• Familiarity with Microsoft Office applications, with strong proficiency in Excel for data analysis and reporting.
• Exceptional communication, creativity, collaboration, and time management skills, with the ability to work effectively in a team and independently.

Why Join Darb?

At Darb, you will be part of a forward-thinking organization that is shaping the future of Saudi Arabia’s road services sector. This role offers the opportunity to contribute to high-impact projects, work with cutting-edge tools, and grow alongside a dynamic team dedicated to innovation and excellence. If you are a results-driven marketing professional with a passion for digital strategy and brand development, we invite you to apply and become a key player in Darb’s journey.