Senior Specialist Omni Wholesale

Senior Specialist Omni Channel Marketing - Wholesale

Lead the development, execution, and optimization of omni-channel marketing and activation strategies within the wholesale channel. Drive business growth and elevate brand KPIs by building plans that resonate with key accounts and strategic retail partners. Collaborate closely with sales teams and partners to deliver exceptional brand experiences and maximize sell-through across channels.

Key Responsibilities:

• Develop seasonal account plans aligned with global campaign strategies and local key moments.
• Ensure global brand guidelines meet account-specific omni-channel marketing needs.
• Create country or account-specific omni-channel marketing plans.
• Supervise and support specialist omni-channel account management and marketing plans.
• Plan and execute initiatives adhering to brand guidelines for global and local moments.
• Execute seasonal account marketing calendars to drive point-of-purchase wins.
• Create bespoke moments for relevant partners based on their category focus.

Omni-Channel WHS Planning & Execution:

• Forecast and manage budgets based on seasonal calendars, strategies, and order books.
• Oversee sell-out support budgets and ensure cross-functional alignment.
• Drive best-in-class space management and omni-channel executions.
• Support vendor, supplier, and agency sourcing and training.
• Provide feedback on global toolkits to enhance WHS execution standards.
• Support consumer activations across CRM, DPC, social, and partner channels.
• Coordinate Back-to-Trade deliverables with DTC teams.
• Contribute to promotional and traffic-driving initiatives.
• Communicate localized go-to-market strategies during sell-in and ensure excellence in sell-out execution.
• Support seasonal sell-in presentations and showroom launches.

Training & Reporting:

• Prepare reports on omni-channel initiative implementations and budget reporting.
• Deliver training to the Back to Trade Field team and partner store teams.
• Maintain ongoing alignment with the Omni-Channel Manager.

Key Relationships:

• External key account partner leads
• EMC Channel leads, sales managers, and their teams
• EMC Omni Planning and Execution Team
• EMC CTC, Brand Comms, Digital & MOPS
• EMC Finance team
• EM Hub omni channel team
• Market Omni-Channel agencies and vendors

Knowledge, Skills, And Abilities:

• Marketing and sales knowledge across sport and fashion/lifestyle
• Strong collaboration skills
• Key Account Management and negotiation skills
• Retail expertise
• Visual awareness
• Solution-oriented personality
• Proven track record in trade marketing, brand marketing, account management
• Excellent presentation skills
• IT skills: Outlook, Excel, and Word (basic); PowerPoint (advanced)

Requisite Education And Experience / Minimum Qualifications:

• University degree in business or equivalent professional experience, ideally in Sales and/or Marketing
• Over 4-5 years of retail, sales, and/or marketing experience
• Fluent in English