Social Media & Digital Marketing Executive - Arabic Speaking Required

About the Role

Dr. Scent is seeking a dynamic and results-oriented Social Media & Digital Marketing Executive to spearhead our digital marketing initiatives in the Saudi market. This role is ideal for a creative professional who thrives in the digital landscape, with a strong passion for social media, paid advertising, influencer collaborations, and brand development. If you are eager to contribute to the growth of an internationally recognized fragrance brand while leveraging your expertise in digital marketing, we invite you to apply.

Key Responsibilities

• Social Media Management: Oversee and expand Dr. Scent’s social media presence across key platforms in Saudi Arabia, including Instagram, TikTok, Snapchat, Facebook, X, and LinkedIn. Develop and execute content strategies that resonate with the target audience while maintaining brand consistency and engagement.
• Paid Advertising Campaigns: Plan, launch, monitor, and optimize paid advertising campaigns on Meta, TikTok, Snapchat, and Google Ads. Utilize data-driven insights to maximize ROI and ensure campaigns align with business objectives.
• Community Engagement: Actively manage online communities by responding to customer inquiries, addressing feedback, and fostering meaningful interactions to enhance brand loyalty and customer satisfaction.
• Influencer & Partnership Management: Build and nurture relationships with Saudi influencers, content creators, media partners, and agencies to amplify brand reach and credibility. Collaborate with influencers to create authentic and impactful marketing campaigns.
• Regional Coordination: Work closely with Dr. Scent’s Head Office in the United Arab Emirates to ensure seamless alignment with regional marketing strategies, campaigns, and brand guidelines.
• Market & Competitor Analysis: Stay abreast of industry trends, competitor activities, and consumer behavior in the Saudi market. Leverage these insights to refine strategies and drive continuous improvement.
• Performance Reporting: Prepare comprehensive performance reports, track KPIs, and provide actionable recommendations to enhance campaign effectiveness and overall digital marketing performance.

Requirements

• Education: Bachelor’s degree in Marketing, Communications, Digital Marketing, or a related field.
• Experience: Minimum of 3–5 years of hands-on experience in Social Media and Digital Marketing, with a proven track record of delivering measurable results.
• Technical Proficiency: Strong working knowledge of Meta Ads Manager, TikTok Ads Manager, Snapchat Ads Manager, and Google Ads. Familiarity with analytics tools and platforms is essential.
• Market Knowledge: Deep understanding of the Saudi market, including consumer preferences, cultural nuances, and digital trends.
• Influencer Marketing: Proven experience in planning, executing, and managing influencer marketing campaigns to drive brand awareness and engagement.
• Language Skills: Fluency in both Arabic and English, with exceptional written and verbal communication abilities.
• Industry Preference: Prior experience in the beauty, fragrance, cosmetics, retail, lifestyle, or FMCG industries is highly advantageous.

If you are a strategic thinker with a passion for digital innovation and a desire to elevate an international fragrance brand in the Saudi market, we encourage you to join our team and contribute to our continued success.