Digital Marketing Specialist

Digital Marketing Specialist - Riyadh, Saudi Arabia

Join a leading Technology organization as a Digital Marketing Specialist, driving digital transformation and intelligent automation solutions. We empower our employees through continuous development and foster a collaborative, inclusive work environment.

As a Digital Marketing Specialist, you will:

• Plan, execute, and optimize digital marketing campaigns across multiple channels.
• Drive qualified lead generation through AI-powered tools, SEO, SEM, social media, email marketing, content marketing, and paid advertising.
• Develop engaging marketing content and campaign assets in collaboration with cross-functional teams.
• Monitor campaign performance, analyze KPIs, and implement data-driven improvements to maximize ROI.
• Manage and enhance the company's digital presence, ensuring consistent branding across all online platforms.
• Execute demand generation and lead nurturing campaigns to support business growth.
• Stay up to date with digital marketing trends, emerging technologies, and industry best practices.

To succeed in this role, you will need:

• A Bachelor's degree in Marketing, Communications, or a related field.
• Minimum 5 years of experience in digital marketing, preferably within the IT, technology, or AI industries.
• Proven experience managing end-to-end digital marketing campaigns and leading generation initiatives.
• Strong knowledge of SEO, SEM, paid advertising, social media marketing, email marketing, and content marketing.
• Excellent collaboration and stakeholder management skills.
• Fluency in Arabic and English is required.