Senior Content Marketing Executive

About Nutrili

Nutrili is a dynamic and rapidly expanding wellness brand with a presence across Dubai, Riyadh, and Beirut. We are redefining the standards of the supplement industry by offering science-backed products—from collagen and gummies to essential daily vitamins—designed to empower individuals to feel their best. Our mission goes beyond functionality; we strive to create supplements that are not only effective but also visually appealing and seamlessly integrated into modern lifestyles. With a team that has doubled in size over the past year, Nutrili is poised for continued growth, innovation, and impact in the wellness sector.

Your Role

We are seeking a highly motivated and creative Senior Content Marketing Executive to join our team. This role is ideal for someone who thrives on generating standout content and leading marketing initiatives with a hands-on approach. You will be responsible for crafting compelling narratives, producing engaging content, and driving brand awareness across multiple digital platforms. Your role will blend creativity with strategic thinking, ensuring that every piece of content resonates with our audience and aligns with Nutrili’s brand vision.

Key Responsibilities

• Campaign Development & Execution: Lead the creation and implementation of marketing campaigns across social media, email, influencer partnerships, and digital channels to maximize engagement and reach.
• Content Creation: Develop and produce short-form content tailored for platforms such as Instagram, TikTok, and other emerging digital channels. This includes ideation, scripting, filming, editing, and publishing social-first videos, reels, and behind-the-scenes content.
• Copywriting & Storytelling: Write compelling and persuasive copy for social media posts, email campaigns, product launches, and marketing initiatives. Ensure consistency in brand voice and messaging across all platforms.
• Trend Analysis & Innovation: Stay ahead of social media trends, cultural moments, and industry developments. Translate these insights into fresh, relevant, and engaging content that feels authentic and native to each platform.
• Collaboration & Leadership: Work closely with designers, content creators, and cross-functional teams to bring campaigns to life. Provide guidance and support to ensure cohesive and impactful execution.
• Performance Analysis: Monitor and analyze content and campaign performance using analytics tools. Use data-driven insights to refine strategies, optimize engagement, and drive continuous improvement.
• Brand Evolution: Contribute to shaping and evolving Nutrili’s brand voice, ensuring it remains consistent, compelling, and aligned with our target audience’s values and preferences.

Your Profile

To excel in this role, you should possess the following qualifications and attributes:

• Experience: Minimum of 4 years in marketing, social media management, or content creation, with a proven track record of success in driving engagement and growth.
• Content Creation Skills: Hands-on experience with content creation and editing tools such as CapCut, Adobe Premiere, Canva, or similar platforms. Comfortable with both on-camera and behind-the-scenes roles in content production.
• Copywriting & Storytelling: Exceptional writing skills in English, with the ability to craft compelling narratives that resonate with diverse audiences. Experience in scripting and ideating for video content is highly desirable.
• Strategic Thinking: Strong understanding of content strategy, social media trends, and audience engagement techniques. Ability to translate data into actionable insights and optimize performance.
• Adaptability & Proactivity: Highly organized, proactive, and capable of thriving in a fast-paced startup environment. Willingness to experiment, iterate, and embrace bold ideas to drive innovation.
• Industry Passion: A genuine passion for wellness, fitness, beauty, or lifestyle brands is a significant advantage. Alignment with Nutrili’s mission and values is essential.

Why Choose Nutrili

Joining Nutrili means becoming part of one of the fastest-growing wellness brands in the Middle East. You will work alongside a creative, ambitious, and collaborative team that values your ideas and contributions. This role offers the opportunity to have a real impact on the content and marketing direction of the company, allowing you to move quickly, experiment fearlessly, and bring innovative concepts to life. If you are passionate about wellness and eager to shape the future of the industry, Nutrili is the perfect place to grow your career and make a meaningful difference.