Retention & Monetization

About the Role

SILQFi is dedicated to addressing the cash flow and trade barriers that limit business growth across Saudi Arabia. As the Growth Lead – Retention & Monetization, you will be responsible for maximizing customer lifetime value by developing strategic loyalty frameworks and monetization pathways that encourage sustained engagement, growth, and repeat usage of Fina. This role demands a data-driven, customer-centric approach, where you will analyze behavioral patterns to uncover the motivations behind seller retention, churn, and repeat purchases. Your insights will directly shape tiered reward systems, lifecycle campaigns, and conversion strategies that transform Omni POS users into active Fina financing customers. Collaboration with the Growth Squad and Omni Product Team will ensure seamless integration of your initiatives, all while maintaining a sharp focus on unit economics and profitability.

Key Responsibilities

• Own the Customer Growth Ladder: Develop and refine tiered reward structures that incentivize customer progression, repeat engagement, and loyalty.
• Customer Insight & Feedback: Conduct regular customer interactions to identify drivers of app usage, retention, and churn. Translate these insights into actionable strategies for the product roadmap.
• Design Reward & Campaign Logic: Create tiered and gamified reward systems, as well as trigger-based lifecycle campaigns, to boost repeat usage and encourage users to advance through loyalty tiers.
• Dashboard Development: Lead the creation of an in-app dashboard in partnership with the Growth Squad, ensuring transparency and actionable insights for both customers and internal teams.
• Unit Economics & Profitability: Model reward costs, customer lifetime value (LTV), churn rates, and margins to ensure monetization strategies scale sustainably and profitably.
• Cross-Sell Optimization: Drive financed volume as a percentage of Gross Transaction Volume (GTV) by designing effective cross-sell loops that align with customer needs and business objectives.

Your Ideal Background

We seek a candidate with up to two years of experience in loyalty management, customer value optimization, retention strategy, lifecycle marketing, or a related growth discipline. A deep curiosity about customer behavior is essential—you thrive on uncovering the ‘why’ behind retention, churn, and repeat purchases. Fluency in both English and Arabic, both written and spoken, is required to engage effectively with our diverse customer base and internal teams. Strong numerical acumen and a practical understanding of unit economics are critical for making data-informed decisions. A degree in Finance, Economics, Marketing, Industrial Engineering, or equivalent hands-on experience is preferred.

Standout Skills

• Analytical Modeling: Proficient in Excel or Google Sheets to model reward costs, returns, and ROI—or the willingness to develop these skills quickly.
• Lifecycle Marketing Tools: Familiarity with or a strong desire to master tools such as OneSignal, CleverTap, Braze, or MoEngage to design and execute trigger-based campaigns.
• Loyalty System Design: Experience in developing tiered or gamified loyalty programs, particularly for B2B audiences, is a significant advantage.

Why SILQFi?

Join a mission-driven organization that is revolutionizing cash flow and trade for businesses across Saudi Arabia. At SILQFi, you will play a pivotal role in solving real, high-impact challenges that unlock growth for companies of all sizes, directly contributing to the economic development of the region.

This is not a conventional role—it’s an opportunity to shape the future of B2B finance. You will enjoy the autonomy to innovate, build, and see your strategies come to life in a dynamic, fast-paced environment. Your work will have a direct and measurable impact, with clear visibility into the results of your efforts.

We blend the agility, ownership, and high-energy culture of a startup with the stability and resources of a market leader. This unique combination provides us with the agility to think boldly and the backing to execute at scale, giving us a competitive edge in the market.

As part of a high-growth company at the forefront of a major market transformation, your professional and financial growth potential is unparalleled. You will collaborate with a world-class team, gain exposure to cutting-edge challenges at the intersection of finance, technology, and trade, and accelerate your career in a rapidly evolving industry.