Growth Marketing Manager

About the Role

We are an early-stage startup developing an international AI-powered recruitment platform from the ground up. We are seeking a dynamic and strategic Growth Marketing Manager to join our team at this pivotal stage and take full ownership of our marketing function. This is a unique opportunity to operate with the agility of an agency while enjoying the deep ownership of an early hire. You will craft and execute the growth marketing strategy, develop and manage high-impact campaigns, oversee media initiatives, and drive pipeline generation across the GCC, Europe, and the US. The role spans both B2B and B2C markets, offering unparalleled autonomy in a lean, results-driven environment. Expect no bureaucratic layers—just you, your expertise, and a product that demands to be marketed.

Key Responsibilities

• Strategy & Execution: Define and implement a comprehensive growth marketing strategy focused on acquisition, activation, and retention to accelerate user and customer growth.
• Paid Media Management: Develop, launch, and optimize paid campaigns across LinkedIn, Google, and Meta to maximize ROI and generate high-quality leads.
• Content & Communications: Lead content strategy in both Arabic and English, encompassing social media, email marketing, SEO, AEO (Answer Engine Optimization), and product communications to ensure consistent brand messaging.
• Pipeline Development: Build and nurture a robust marketing pipeline that delivers qualified leads to the sales team, driving revenue growth and customer acquisition.
• Analytics & Reporting: Establish and maintain robust marketing analytics frameworks to measure performance, track KPIs, and provide clear, actionable insights to leadership for data-driven decision-making.
• Team Leadership: Manage and mentor one direct report, fostering a culture of accountability, creativity, and continuous improvement within the marketing team.
• Brand Stewardship: Define and uphold the brand voice across all channels and touchpoints, ensuring alignment with our mission and values in both languages.

Qualifications & Experience

• Proven Track Record: 4–7 years of hands-on experience in growth or performance marketing, with a strong preference for candidates who have worked in SaaS environments.
• Regional Expertise: Prior experience working at a Saudi Arabian company is a mandatory requirement.
• Language Proficiency: Fluency in both written and spoken Arabic and English is essential for effective communication and content creation.
• Technical Skills: Proficiency in paid social advertising, SEO, and email marketing tools, with the ability to leverage data and analytics to optimize campaigns.
• Startup Mindset: Thrives in fast-paced, ambiguous environments and is comfortable wearing multiple hats while driving measurable results.
• Market Experience: Demonstrated success in marketing B2B and B2C platforms to business decision-makers, with a deep understanding of audience segmentation and conversion strategies.

If you are a proactive, results-oriented marketer with a passion for building brands and driving growth in a startup setting, we invite you to apply and help shape the future of our AI recruitment platform.