Sales Engineer/Representative

Position Overview

We are seeking a dynamic and results-driven Sales Engineer/Representative to join our team and drive the sales of both new and used equipment within a designated geographical territory. In this role, you will play a pivotal part in maximizing revenue by cultivating relationships with existing and prospective buyers, while adhering to strategic guidelines set by our Sales Management team. Your responsibilities will encompass territory management, market analysis, competitive intelligence, and strategic forecasting to ensure sustained business growth and customer satisfaction.

Key Responsibilities

• Territory Management and Sales Execution: Conduct planned sales calls on existing and prospective buyers to ensure comprehensive coverage of your assigned territory. Utilize the Call Report system to document and track all customer interactions, ensuring transparency and accountability in your sales activities.
• Revenue Generation and Target Achievement: Drive sales of the company’s products within your territory to meet and exceed annual turnover targets, while maintaining agreed-upon discount levels as outlined by the Sales Manager. Focus on delivering cost-effective solutions that align with customer needs and company objectives.
• Quotation and Tender Management: Collaborate with Sales Administration to prepare accurate and timely quotations and tenders. Ensure prompt delivery of these documents and follow up diligently to secure business opportunities. Document and report the outcomes of each quote issued to inform future strategies.
• Market Forecasting and Reporting: Develop and maintain a six-month rolling forecast, updated monthly, segmented by unit, model, and customer. This forecast will serve as a critical tool for strategic planning and resource allocation within the organization.
• Competitive Intelligence: Regularly report on competitive activities within your territory, including pricing strategies, sales tactics, merchandising approaches, and market trends. Provide actionable insights to help the company stay ahead of industry developments and adapt to changing market conditions.
• Economic and Industry Analysis: Monitor and report on prevailing and forecasted economic conditions within your territory. Identify key factors such as new projects, completion of existing projects, and other market dynamics that may impact sales opportunities. Use this information to proactively adjust your sales strategies.
• Product Knowledge and Training: Leverage training materials and attend professional development courses to deepen your understanding of the company’s products and services. Stay informed about competitive offerings and industry standards to effectively communicate the unique value proposition of our solutions to prospective buyers. Utilize professional selling skills to engage customers and close deals.
• Promotional and Sales Support Activities: Participate in sales and promotional initiatives as required, including equipment demonstrations, mobile showrooms (caravans), open days, and customer surveys. These activities are designed to generate leads, build brand awareness, and foster long-term customer relationships.

Qualifications and Competencies

To excel in this role, you will possess the following qualifications, skills, and attributes:

Educational Background

• A Diploma or Bachelor’s Degree in Sales, Marketing, Business Administration, or a related field. A degree or certification in Mechanical or Electrical Engineering is considered a valuable asset.

Core Competencies

• Sales Expertise: Proven experience in selling heavy equipment, including new, used, and rental options. A track record of consistently achieving and surpassing sales targets is essential.
• Technical Proficiency: Strong understanding of equipment and electrical specifications to effectively communicate product benefits and address customer inquiries.
• Language Skills: Fluency in both Arabic and English is required to engage with a diverse customer base and internal stakeholders.
• Analytical and Reporting Skills: Ability to analyze market trends, competitive activities, and economic conditions to inform strategic decision-making. Proficiency in using reporting tools and systems to document sales activities and outcomes.
• Communication and Interpersonal Skills: Excellent verbal and written communication skills to build rapport with customers, negotiate deals, and collaborate with internal teams. Strong presentation skills to effectively showcase products and services.

Experience

• Minimum of two years of experience in effective sales, with a demonstrated history of exceeding performance targets. Prior experience in a similar role within the heavy equipment or industrial sector is highly desirable.

Why Join Us?

As a Sales Engineer/Representative, you will have the opportunity to advance your career in a dynamic and supportive environment. You will work alongside a team of industry professionals, contribute to the growth of a reputable organization, and play a key role in delivering innovative solutions to our customers. We offer competitive compensation packages, ongoing training and development opportunities, and the chance to make a meaningful impact in your territory.