Marketing Executive - 4 month freelance role

About Tahaluf

Tahaluf stands as the premier B2B live and on-demand events organizer in Saudi Arabia, distinguished by its scale in space, attendance, workforce, and revenue. As a dynamic joint venture between Informa PLC, the Saudi Federation for Cybersecurity, Programming and Drones (SAFCSP), and the Events Investment Fund (EIF), Tahaluf embodies boldness, vision, and a relentless drive to make a meaningful impact. Our collaborative culture thrives on creativity and camaraderie, where teamwork takes precedence and work feels as exhilarating as the groundbreaking events we curate. To sustain this rapid growth, Tahaluf partners with exceptional local entities, including government and non-government organizations, positioning itself at the forefront of Saudi Arabia’s B2B and B2C large-scale event landscape.

Join Tahaluf in shaping monumental events that redefine global standards, such as LEAP and Cityscape—recognized as the largest events worldwide in technology and real estate, respectively. Be part of Black Hat MEA, a Guinness World Record holder for the largest Capture The Flag competition, or CPHI Middle East, the largest debut pharma event in history. Tahaluf is not just organizing events; it is revolutionizing the global events sector.

Your Role as a Marketing Executive

We are seeking a proactive and results-driven Marketing Executive to join our ambitious team for a 4-month freelance opportunity. In this role, you will play a pivotal part in planning and executing high-impact marketing campaigns designed to achieve our business objectives. Collaborating closely with the Marketing Manager, senior stakeholders, and external vendors, you will contribute to our overarching marketing strategy and commercial goals by enhancing brand engagement and driving measurable outcomes.

Key Responsibilities

• Campaign Execution: Assist in the planning, coordination, and implementation of marketing campaigns to support business targets and objectives.
• Cross-Functional Collaboration: Work seamlessly with internal teams and external vendors to ensure alignment and successful campaign delivery.
• Performance Analysis: Monitor, track, and report on campaign performance, gathering and analyzing data to inform strategic decisions.
• Digital Engagement: Schedule and publish content across social media platforms, engaging with followers and managing comments and messages to foster community growth.
• Market Intelligence: Conduct comprehensive market research, trend analysis, and competitor benchmarking to identify opportunities and threats.
• Content Management: Upload and manage content on websites and content management systems (CMS) to ensure accuracy and relevance.
• Creative Development: Assist in creating compelling marketing materials, including presentations, briefs, and other collateral to support campaign initiatives.
• Email Marketing: Build, segment, and schedule personalized email campaigns, while supporting A/B testing to optimize performance and engagement.

Qualifications and Skills

To excel in this role, you will bring a blend of experience and expertise, supported by a Bachelor’s Degree or equivalent professional background. The ideal candidate will possess a strong foundation in:

• Marketing Strategy and Delivery: Proven ability to develop and execute marketing strategies that drive results.
• Brand Management: Experience in maintaining and enhancing brand integrity across all marketing initiatives.
• Data-Driven Insights: Proficiency in gathering, analyzing, and interpreting data to measure effectiveness and inform decision-making.
• Customer Experience Management: A customer-centric approach to building and nurturing relationships.
• Creative Communication: Strong copywriting and editing skills to craft impactful messaging.
• Collaboration and Influence: The ability to communicate persuasively and influence stakeholders at all levels.

Why Join Tahaluf?

This is a unique opportunity to contribute to a transformative organization that is redefining the events industry. You will work alongside a supportive leadership team that prioritizes your professional growth and development, offering exposure to large-scale projects and the chance to make a tangible impact. Tahaluf values diversity and inclusion, celebrating differences and fostering an environment where every individual can thrive. We are committed to providing a disability-friendly workplace and encourage applicants from all backgrounds to apply. If you require any accommodations during the interview or selection process, please do not hesitate to inform us.

If you are a dynamic, detail-oriented professional with a passion for marketing and a desire to be part of a team that is shaping the future of events, we invite you to apply for this exciting freelance opportunity with Tahaluf.