Copywriter

About the Role

Soholat is seeking a dynamic and strategic Copywriter to join our expanding team. In this role, you will craft compelling, conversion-driven content that empowers our clients to strengthen their brands, captivate their audiences, and achieve tangible business outcomes. The ideal candidate will possess a keen understanding of the Saudi market, including local culture, consumer behavior, linguistic nuances, and evolving marketing trends. You will collaborate seamlessly with designers, content creators, account managers, and performance marketers to develop integrated campaigns spanning diverse industries.

Key Responsibilities

• Content Creation: Develop engaging copy for social media campaigns, advertisements, websites, landing pages, email marketing, blogs, and other digital marketing assets to drive audience engagement and conversions.
• Creative Conceptualization: Generate innovative campaign ideas, headlines, taglines, and calls-to-action that resonate with target audiences and enhance campaign performance.
• Brand Adaptation: Tailor brand messaging and tone of voice to align with the unique identity and objectives of each client across various industries.
• Digital Advertising Expertise: Write high-impact copy tailored for Meta, Google, Snapchat, TikTok, LinkedIn, and other digital advertising platforms to maximize reach and engagement.
• Cross-Functional Collaboration: Partner with designers, video editors, content creators, and marketing strategists to deliver cohesive and impactful campaigns.
• SEO Optimization: Produce SEO-friendly website and blog content to improve search engine rankings and drive organic traffic.
• Quality Assurance: Proofread and edit content to ensure clarity, consistency, and accuracy across all marketing materials.
• Market Research: Conduct in-depth research on client industries, competitors, and target audiences to develop persuasive and relevant messaging.
• Strategic Support: Contribute to brand positioning, campaign messaging, and content strategy development to align with client goals.
• Industry Awareness: Stay informed about Saudi market trends, consumer behavior, and emerging digital marketing practices to maintain a competitive edge.

Qualifications

• Bachelor’s degree in Marketing, Communications, Journalism, English, Advertising, or a related field.
• 3+ years of experience as a Copywriter in a marketing or advertising agency environment.
• Proven experience creating content tailored for the Saudi market is mandatory.
• Strong portfolio showcasing successful marketing campaigns across multiple digital platforms.
• Exceptional Arabic writing skills with a strong command of English.
• Ability to adapt writing style to suit different industries while preserving each client’s distinct brand voice.
• Deep understanding of digital marketing, branding, and content strategy principles.
• Strong research, storytelling, and communication abilities.
• Capacity to manage multiple projects and meet deadlines in a fast-paced agency setting.

Preferred Qualifications

• Experience collaborating with clients in retail, e-commerce, hospitality, food & beverage, real estate, healthcare, or technology sectors within Saudi Arabia.
• Proficiency in SEO copywriting and content optimization techniques.
• Experience writing scripts for video content, social media reels, and paid advertisements.
• Familiarity with AI-powered writing tools while ensuring originality and brand consistency.

Essential Skills

• Creative copywriting and storytelling
• Proficiency in Arabic and English content creation
• In-depth knowledge of the Saudi market and consumer behavior
• Expertise in brand messaging and tone of voice alignment
• Strong grasp of digital marketing copywriting principles
• Experience in crafting advertising copy for high-conversion campaigns
• SEO writing and content optimization skills
• Research and analytical thinking capabilities
• Meticulous proofreading and editing skills
• Excellent time management and teamwork abilities

Success Metrics

In this role, success will be measured by your ability to:

• Deliver creative, persuasive, and high-converting copy that resonates deeply with Saudi audiences.
• Consistently produce high-quality work within established deadlines.
• Contribute to campaigns that enhance engagement, lead generation, and brand awareness.
• Collaborate effectively with internal teams to execute impactful marketing campaigns that yield measurable results.