Senior Manager - Content

About Us

Leo Burnett is a globally recognized communications agency driven by its HumanKind operating system, which integrates creativity, data, and technology to transform human behavior and foster client success. As part of Publicis Communications, Leo Burnett Worldwide stands as one of the largest agency networks worldwide, with 85 offices and a workforce of over 8,000 professionals. Our agency collaborates with some of the most esteemed brands globally, including Aldi, Bank of America, Campbell's, Dunkin, Firestone, Jim Beam, Kellogg's, Nintendo, Tillamook, and UnitedHealthcare, among others. To explore our rich heritage of crafting iconic brands and innovative campaigns, visit our website, follow us on Facebook, or connect with us on Twitter and Instagram via @leoburnett.

Position Overview

We are seeking a dynamic and strategic Senior Manager - Content to lead the development and execution of compelling content strategies for our clients across social media, digital, and creative platforms. This role is pivotal in shaping the narrative of our clients’ brands, ensuring that every piece of content resonates with their target audience while driving measurable engagement and growth. The ideal candidate will possess a deep understanding of content creation, distribution, and performance analytics, coupled with a passion for storytelling and brand innovation.

Key Responsibilities

Strategic Content Development & Execution

• Develop and implement comprehensive content strategies that align with the client’s business objectives, brand identity, and audience preferences.
• Lead the ideation, creation, and optimization of high-impact content across multiple platforms, including social media, websites, blogs, and multimedia channels.
• Collaborate with cross-functional teams, including creative, digital, and account management, to ensure cohesive and integrated content delivery.
• Stay ahead of industry trends, emerging platforms, and best practices in content marketing to continuously refine and elevate the content strategy.

Performance Analysis & Optimization

• Monitor, analyze, and interpret content performance metrics using advanced analytics tools to assess engagement, reach, and conversion rates.
• Translate data insights into actionable recommendations to optimize content performance and drive continuous improvement.
• Prepare and present detailed reports on content performance, ROI, and strategic recommendations to internal stakeholders and clients.
• Leverage A/B testing and other experimental methodologies to refine content strategies and enhance audience engagement.

Team Leadership & Mentorship

• Lead, mentor, and inspire a team of content creators, strategists, and digital specialists to foster a culture of creativity, collaboration, and excellence.
• Provide constructive feedback, guidance, and professional development opportunities to team members to nurture their growth and success.
• Champion diversity, equity, and inclusion within the team, ensuring a collaborative and supportive work environment.
• Empower team members to take ownership of projects, make data-driven decisions, and deliver exceptional results.

Client & Stakeholder Management

• Serve as the primary point of contact for content-related matters, building strong relationships with clients and internal stakeholders.
• Translate client objectives into actionable content strategies and ensure seamless execution across all touchpoints.
• Proactively identify opportunities to enhance client satisfaction, drive brand loyalty, and achieve business growth through innovative content solutions.
• Navigate complex challenges with agility, diplomacy, and a solutions-oriented mindset to resolve issues and deliver outstanding results.

Innovation & Thought Leadership

• Drive thought leadership by staying informed about industry trends, emerging technologies, and innovative content formats.
• Experiment with new tools, platforms, and storytelling techniques to push the boundaries of traditional content marketing.
• Share insights and best practices with the broader team and industry peers to elevate the agency’s reputation as a leader in content strategy.

Qualifications & Experience

To excel in this role, candidates should possess a minimum of 7-10 years of progressive experience in content strategy, digital marketing, or a related field. A proven track record of developing and executing high-impact content campaigns for global brands is essential. Strong analytical skills, proficiency in content management systems (CMS), and experience with SEO, SEM, and social media analytics tools are required. The ideal candidate will demonstrate exceptional leadership abilities, a creative mindset, and a passion for storytelling. A bachelor’s degree in marketing, communications, journalism, or a related discipline is preferred, though equivalent professional experience will be considered.