Marketing Manager

About the Role

We are seeking a dynamic and strategic Marketing Manager to lead Gulfmaid®’s marketing initiatives, elevate brand positioning, and drive sustainable growth across Saudi Arabia and key GCC markets. This pivotal role encompasses a broad spectrum of responsibilities, including brand management, product marketing, digital engagement, trade promotions, B2B strategies, market research, and customer engagement. The ideal candidate will collaborate closely with cross-functional teams—including Sales, R&D, Production, Supply Chain, Finance, and Senior Management—to develop and execute high-impact marketing strategies that enhance market presence, boost revenue, and maximize profitability.

Key Responsibilities

• Strategic Leadership: Develop, implement, and oversee the annual marketing strategy, ensuring alignment with Gulfmaid®’s business objectives. Establish clear marketing plans, budgets, and KPIs to measure success and drive performance.
• Brand & Product Marketing: Lead brand management initiatives and product marketing across diverse categories, including household plastics, thermoformed products, injection/blow-molded items, blown film, paper, and innovative new product lines. Craft compelling value propositions and positioning strategies to resonate with target audiences.
• Digital & Trade Marketing: Spearhead digital marketing efforts, including social media management, online campaigns, content development, and SEO/SEM strategies. Oversee trade promotions, exhibitions, and B2B marketing initiatives to strengthen customer relationships and drive sales growth.
• Market Research & Competitive Intelligence: Conduct in-depth market research to identify emerging trends, customer insights, and competitive landscapes. Leverage data-driven insights to uncover growth opportunities and inform strategic decision-making.
• New Product Launches: Drive the end-to-end process of new product launches, from conceptualization to market introduction. Develop go-to-market strategies, promotional campaigns, and sales enablement materials to ensure successful adoption and commercialization.
• Collaboration & Stakeholder Management: Work seamlessly with Sales, R&D, Production, Supply Chain, Finance, QA/QC, and Senior Management to align marketing initiatives with operational capabilities and business goals. Foster a collaborative environment that drives innovation and execution excellence.
• Performance Tracking & Reporting: Monitor marketing performance, ROI, and budget adherence. Analyze customer insights, market trends, and campaign effectiveness to optimize strategies and maximize return on investment.
• Marketing Materials Development: Create and oversee the production of high-quality marketing collateral, including catalogues, brochures, presentations, and digital content, to support sales and brand initiatives.

Qualifications & Skills

To excel in this role, candidates must possess the following qualifications and competencies:

• Education: Bachelor’s degree in Marketing, Business Administration, Communications, or a related field. An MBA or advanced degree is highly desirable.
• Experience: Minimum of 8–12 years in marketing, with a strong preference for candidates with experience in FMCG, manufacturing, household products, plastics, or consumer goods industries. A minimum of 3–5 years in a managerial marketing role is required.
• Market Expertise: Proven experience in the Saudi Arabian market is strongly preferred, with a deep understanding of regional consumer behavior, market dynamics, and competitive landscapes.
• Core Competencies:
  • Expertise in brand, product, trade, B2B/B2C marketing, and new product launches.
  • Strong strategic planning and budget management skills.
  • Exceptional analytical and data-driven decision-making abilities.
  • Excellent communication, leadership, and stakeholder management skills.
  • Proficiency in digital marketing tools, CRM systems, and marketing automation platforms.
  • Ability to develop and execute high-impact marketing campaigns that drive measurable business results.

If you are a results-oriented marketing professional with a passion for driving growth and innovation, we invite you to apply and contribute to Gulfmaid®’s continued success in the region.