Area Sales Manager

Unlock New Horizons in the Dynamic Food Ingredients Industry

At BanoPuratos, we are redefining the standards of excellence in the food ingredients sector, empowering bakers, pastry chefs, and chocolatiers with premium-quality solutions that elevate their craft. As a globally recognized joint venture with a consolidated turnover exceeding 100 million USD in 2022, we are expanding our footprint across seven countries in the Middle East, driven by innovation, operational agility, and a deep commitment to our communities. If you are a strategic leader with a passion for driving growth, fostering customer relationships, and optimizing operational efficiency, we invite you to join our team as an Area Sales Manager in Jeddah, Saudi Arabia.

This pivotal role offers the opportunity to shape the future of BanoPuratos by leading a high-performing sales team, expanding market presence, and delivering measurable commercial success. As the Area Sales Manager, you will be responsible for steering the entire sales and operational landscape, ensuring profitability, customer satisfaction, and long-term business sustainability.

Key Responsibilities

Your strategic vision and leadership will be instrumental in achieving the following:

• Sales & Commercial Leadership: Develop and execute a robust commercial strategy aligned with BanoPuratos’ global vision, focusing on sustainable growth in revenue, market share, and customer engagement. Set ambitious yet achievable sales targets, cascading them effectively across territories, channels (Artisan, Industrial, Retail, HoReCa, and key accounts), and product categories. Lead the implementation of sales strategies to maximize product penetration, negotiate high-value agreements, and identify new business opportunities to expand our market reach.
• Competitive Intelligence & Market Dynamics: Continuously analyze competitive pricing trends, market dynamics, and customer behavior to proactively safeguard and enhance our market position. Utilize data-driven insights to refine strategies, mitigate risks, and capitalize on emerging opportunities.
• Performance Optimization: Monitor and evaluate sales performance against targets, identifying trends, gaps, and areas for improvement. Present comprehensive, actionable reports to senior management, ensuring transparency and alignment with organizational goals.
• Operational Excellence: Oversee end-to-end operations, including sales, logistics, distribution, customer service, and technical support, to ensure seamless execution and superior service quality. Optimize stock management, forecasting, and order fulfillment to prevent shortages, overstocking, and revenue loss. Implement best practices and leverage advanced systems to enhance decision-making and operational efficiency.
• Financial Stewardship: Drive financial performance by achieving key metrics such as Sales, Gross Margin, EBITDA, and cost controls. Maintain healthy cash flow by minimizing overdue payments and proactively managing collection activities. Analyze P&L drivers to improve profitability, reduce operational costs, and optimize pricing strategies where applicable.
• Leadership & Team Development: Inspire and mentor a high-performing sales team, fostering a culture of accountability, discipline, and customer-centricity. Address challenges related to customer relations, operations, and internal processes, while identifying skill gaps and facilitating continuous professional development through targeted coaching and training programs.

This role is ideal for a seasoned professional with a proven track record in sales leadership, operational management, and strategic business development. If you thrive in a fast-paced, results-driven environment and are eager to contribute to the growth of a globally recognized brand, we encourage you to apply and be part of our journey toward culinary excellence.