Marketing Manager – Real Estate Advisory

Position Overview

We are seeking a dynamic and strategic Marketing Manager – Real Estate Advisory to lead the development and execution of our firm’s marketing initiatives within the Saudi real estate advisory market. This role is pivotal in enhancing our brand’s reputation as a trusted leader in real estate consulting, including valuation, feasibility studies, market research, and investment advisory. The ideal candidate will possess a deep understanding of the Saudi real estate sector, coupled with a proven track record in crafting and implementing high-impact marketing strategies tailored to professional services. You will play a key role in positioning the firm as a thought leader through compelling content, targeted campaigns, and strategic partnerships.

Key Responsibilities

• Strategic Marketing Leadership: Develop and execute a comprehensive marketing strategy that aligns with the firm’s advisory services, including valuation, feasibility studies, market analysis, and investment consulting. Ensure all initiatives support business growth and brand differentiation in the competitive Saudi real estate market.
• Thought Leadership & Content Development: Establish the firm as a credible authority by producing and disseminating high-quality content such as market reports, whitepapers, case studies, and insightful commentary. Translate complex real estate data and advisory outputs into clear, engaging, and professional marketing materials for diverse audiences.
• Multi-Channel Campaign Management: Design, launch, and monitor integrated digital and traditional marketing campaigns targeting key stakeholders, including developers, investors, financial institutions, government entities, and corporate clients. Leverage platforms such as Google Ads and Meta Ads to generate qualified leads and enhance client engagement.
• Brand Positioning & Consistency: Strengthen the firm’s brand presence across all channels—digital, print, and events—ensuring alignment with the highest standards of professionalism and advisory excellence. Maintain brand consistency while adapting messaging to resonate with different client segments.
• Social Media & Digital Engagement: Manage the firm’s social media presence with a focus on delivering educational, analytical, and insight-driven content. Foster meaningful interactions with followers and industry peers to build a strong online community around the firm’s expertise.
• Cross-Functional Collaboration: Work closely with the advisory team to interpret technical outputs—such as valuations, feasibility studies, and market analyses—and translate them into compelling marketing narratives. Ensure seamless coordination between marketing, business development, and advisory functions to support client acquisition and retention.
• Market Intelligence & Competitive Analysis: Conduct thorough competitive benchmarking and trend analysis within the Saudi real estate advisory sector. Utilize insights to refine marketing strategies, identify opportunities, and stay ahead of industry developments.
• Lead Generation & Client Engagement: Support business development efforts by generating and nurturing qualified leads through targeted campaigns, events, and partnerships. Enhance client engagement by delivering tailored marketing materials and maintaining ongoing communication with prospects and clients.
• Performance Measurement & Reporting: Develop and maintain performance dashboards, campaign analytics, and marketing KPIs to track the effectiveness of initiatives. Provide senior management with data-driven insights to inform strategic decisions and optimize resource allocation.
• Budget & Resource Management: Oversee the marketing budget, ensuring efficient allocation of resources to maximize ROI. Collaborate with external vendors, agencies, and partners to deliver high-quality marketing deliverables within budget and timeline constraints.
• Stakeholder & Partnership Development: Build and maintain strong relationships with media outlets, industry platforms, conference organizers, and strategic partners. Represent the firm at industry events and forums to enhance visibility and credibility.

Required Skills & Competencies

• Industry Expertise: Proven experience in real estate marketing within Saudi Arabia, with a focus on advisory, consulting, or professional services. A deep understanding of real estate valuation, feasibility studies, market research, and investment advisory is essential.
• Content Creation & Communication: Exceptional ability to convert technical real estate data and advisory insights into clear, engaging, and credible marketing content. Strong writing and communication skills are required to craft professional materials for diverse audiences.
• Digital Marketing Proficiency: Expertise in digital marketing platforms, including Google Ads and Meta Ads, with a proven track record in B2B lead generation. Familiarity with SEO, content marketing, and email campaigns is highly desirable.
• Analytical & Technical Skills: Proficiency in analytics tools such as Google Analytics, Power BI, and CRM systems to measure campaign performance, track KPIs, and generate actionable insights. Ability to interpret data and translate it into strategic recommendations.
• Leadership & Team Management: Strong leadership skills with the ability to manage and inspire a high-performance marketing team. Experience in leading cross-functional projects and collaborating with senior stakeholders is critical.
• Creativity & Professionalism: A blend of creativity and a data-driven approach to marketing, tailored to the expectations of advisory clients. Ability to balance innovative ideas with professionalism and credibility.

Qualifications & Experience

• Education: Bachelor’s degree in Marketing, Business Administration, Real Estate, or a related field. Advanced degrees or certifications in marketing or real estate are a plus.
• Professional Experience: Minimum of 4–8 years of progressive marketing experience, including at least 2 years in a leadership or managerial role. A minimum of 3 years of experience in real estate marketing within Saudi Arabia is required, with a preference for roles in advisory, consulting, or professional services.
• Certifications: Certifications such as Google Ads Certification, Meta Blueprint, or a Digital Marketing Nanodegree are advantageous and demonstrate a commitment to staying current with industry best practices.

Work Environment & Culture

The Marketing Manager will operate in a professional, research-driven environment that fosters collaboration between marketing, advisory, and business development teams. This role offers exposure to high-level clients, including developers, investors, financial institutions, and government entities, providing opportunities to contribute to industry reports, thought leadership, and strategic market insights. The ideal candidate will thrive in a dynamic setting that values innovation, data-driven decision-making, and a commitment to excellence.