Marketing Manager

About the Role

We are seeking a seasoned and visionary Marketing Manager to join our client’s dynamic international marketing team. In this pivotal role, you will be at the forefront of shaping and executing cutting-edge marketing strategies tailored for the Saudi Arabian market. Your responsibilities will encompass driving sustainable brand growth, spearheading cross-functional initiatives, and overseeing the entire lifecycle of products—from insight generation to successful commercialization. This position offers a unique opportunity to make a tangible impact on the company’s market presence and profitability while collaborating with a global team of professionals.

Key Responsibilities

As the Marketing Manager, your core responsibilities will include:

• Strategic Marketing Leadership: Develop and execute comprehensive annual marketing plans that are meticulously aligned with brand objectives and overarching business goals. Your strategies will serve as the foundation for sustainable growth and market penetration.
• Market and Consumer Insights: Conduct in-depth analysis of consumer behavior, market trends, and competitive landscapes to uncover actionable growth opportunities. Your insights will drive informed decision-making and shape the future direction of the brand.
• New Product Development: Lead the end-to-end process of new product development, collaborating closely with internal stakeholders and external partners. Your role will ensure that innovative products are brought to market efficiently and effectively.
• Budget and P&L Management: Oversee marketing budgets with precision, ensuring optimal allocation of resources to maximize return on investment. You will monitor brand P&L performance rigorously, identifying strategic actions to enhance profitability and drive financial growth.
• Pricing Strategy: Develop and implement pricing strategies for international markets, balancing profitability targets with competitive dynamics to position the brand for success.
• Performance Analysis and Reporting: Prepare, analyze, and interpret comprehensive brand performance reports. Your ability to translate data into actionable business plans will be critical in guiding the team toward achieving key performance indicators.
• Marketing Campaign Execution: Plan and manage both above-the-line (ATL) and below-the-line (BTL) marketing activities in collaboration with external agencies. You will ensure that campaigns are executed flawlessly, delivering measurable results and resonating with target audiences.
• Stakeholder and Distributor Relations: Build and nurture strong relationships with international distributors, conducting regular business reviews to assess performance and identify market needs. Your ability to collaborate effectively with partners will be instrumental in expanding the brand’s reach.
• Media Strategy and Optimization: Develop and oversee media strategies that align with brand objectives, ensuring campaigns are optimized for maximum impact and deliver the expected results.

Qualifications and Experience

To excel in this role, you will bring the following qualifications and experience to the table:

• A Bachelor’s degree in Business Administration, Marketing, or a related field from a recognized institution.
• Minimum of 8 years of progressive marketing experience, with at least 5 years dedicated to the FMCG (Fast-Moving Consumer Goods) industry.
• Proven track record in brand and marketing management within the Saudi market, demonstrating a deep understanding of local consumer preferences and market dynamics.
• Exceptional strategic thinking, analytical acumen, and commercial awareness, enabling you to navigate complex business challenges and drive sustainable growth.
• Hands-on experience in new product development, pricing strategies, and integrated marketing campaigns, showcasing your ability to deliver results in dynamic environments.
• Strong stakeholder management and project coordination skills, with the ability to lead cross-functional teams and foster collaboration across departments.
• Advanced proficiency in both English and Arabic, ensuring seamless communication and alignment with stakeholders across diverse markets.

If you are a results-driven Marketing Manager with a passion for innovation and a proven ability to drive brand success, we invite you to apply and become a key contributor to our client’s continued growth and market leadership.