Assistant Marketing Manager

Position Overview

We are seeking a dynamic and results-driven Assistant Marketing Manager to join our team and play a pivotal role in executing innovative marketing strategies that elevate our brand’s visibility, drive revenue growth, and enhance guest engagement. In this position, you will collaborate closely with cross-functional teams to develop and implement property-specific campaigns across digital channels, social media, and branded platforms. Your expertise in digital marketing, analytical acumen, and strategic thinking will be instrumental in optimizing our marketing initiatives and ensuring their success in a competitive hospitality landscape.

Key Responsibilities

The Assistant Marketing Manager will be responsible for the following core functions:

• Marketing Strategy Execution: Support the design, development, and rollout of targeted marketing campaigns tailored to individual properties. Leverage digital channels, social media platforms, and branded marketing tools to maximize visibility, attract new guests, and drive revenue growth.
• Industry Trend Monitoring: Stay at the forefront of industry advancements by continuously researching emerging marketing tools, technologies, and consumer behaviors. Apply these insights to refine our strategies and maintain a competitive edge in the hospitality sector.
• Performance Reporting and Analysis: Prepare comprehensive monthly performance reports and marketing analyses to evaluate the effectiveness of campaigns. Present actionable insights to the Sales and Revenue Management teams to inform strategic decision-making and optimize future initiatives.
• Cross-Functional Collaboration: Partner with department leaders across the organization to align marketing efforts with broader business objectives. Develop and execute targeted campaigns that enhance guest engagement, increase bookings, and support revenue targets.

Qualifications and Skills

To excel in this role, candidates must meet the following requirements:

• Education: Bachelor’s degree in Marketing, Communications, Hospitality Management, or a related field. Advanced degrees or certifications in marketing or digital strategy are a plus.
• Professional Experience: Minimum of 3 to 5 years of progressive marketing experience, with a strong preference for candidates with a background in the hospitality industry. Prior exposure to hotel marketing, branding, or revenue management is highly desirable.
• Digital Marketing Expertise: Proven proficiency in digital marketing disciplines, including Search Engine Optimization (SEO), Search Engine Marketing (SEM), email marketing, and social media strategy. Experience in developing and executing multi-channel campaigns is essential.
• Content Creation and Brand Management: Exceptional skills in content creation, copywriting, and brand storytelling. Ability to craft compelling narratives that resonate with target audiences and reinforce brand identity across all marketing touchpoints.
• Analytical and Project Management Skills: Strong analytical mindset with the ability to interpret data, measure campaign performance, and derive actionable insights. Demonstrated project management capabilities, including the ability to prioritize tasks, meet deadlines, and manage multiple initiatives simultaneously.
• Technical Proficiency: Hands-on experience with marketing tools and hotel management systems, such as Salesforce, OnQ, or similar platforms. Familiarity with analytics tools (e.g., Google Analytics) and marketing automation software is advantageous.
• Communication and Collaboration: Excellent verbal and written communication skills, with the ability to articulate ideas clearly and persuasively. Strong interpersonal skills to foster productive relationships with internal stakeholders and external partners.

If you are a passionate marketing professional with a keen eye for detail, a strategic mindset, and a commitment to driving results, we invite you to apply and become an integral part of our marketing team.