Brand Manager

Role Overview

As a Brand Manager at pladis, based in Jeddah, you will play a pivotal role in shaping the strategic direction and growth of our esteemed brand portfolio. This position offers a dynamic opportunity to lead brand development, marketing initiatives, and cross-functional collaboration to drive market penetration and consumer engagement. The ideal candidate will possess a strategic mindset, exceptional analytical skills, and a passion for building brands that resonate with diverse audiences.

Key Responsibilities

• Brand Strategy Development: Formulate and execute comprehensive brand strategies that align with company objectives and market trends. Conduct in-depth market research to identify opportunities, threats, and competitive positioning to inform strategic decisions.
• Marketing Campaign Leadership: Oversee the end-to-end development and implementation of integrated marketing campaigns across digital, print, and experiential channels. Collaborate with creative teams, agencies, and internal stakeholders to ensure campaigns deliver measurable impact and brand consistency.
• Product Portfolio Management: Manage the lifecycle of product portfolios, from launch to maturity, ensuring alignment with brand values and customer needs. Monitor performance metrics, consumer feedback, and market dynamics to optimize product offerings and drive revenue growth.
• Cross-Functional Collaboration: Partner with sales, supply chain, finance, and product development teams to align brand strategies with operational capabilities. Foster a collaborative environment that encourages innovation and agility in response to market demands.
• Performance Analysis and Reporting: Track and analyze key performance indicators (KPIs) such as market share, brand awareness, and consumer sentiment. Prepare detailed reports and presentations to communicate insights and recommendations to senior leadership and stakeholders.
• Budget Management: Develop and manage annual marketing budgets, ensuring efficient allocation of resources to maximize return on investment (ROI). Monitor expenditures and adjust strategies as needed to achieve financial targets while maintaining brand integrity.
• Stakeholder Engagement: Build and maintain strong relationships with external partners, including advertising agencies, media outlets, and industry influencers. Represent the brand at industry events, trade shows, and conferences to enhance visibility and credibility.

Qualifications and Skills

• Educational Background: Bachelor’s degree in Marketing, Business Administration, or a related field. A Master’s degree or professional certification (e.g., MBA, CIM) is a plus.
• Professional Experience: Minimum of 5 years of progressive experience in brand management, marketing, or a related discipline, with a proven track record of successfully managing brands in a consumer goods or FMCG environment.
• Analytical and Strategic Thinking: Strong analytical skills with the ability to interpret market data, consumer insights, and financial metrics to inform strategic decisions. Proficiency in market research tools and methodologies is essential.
• Creative and Collaborative Mindset: Demonstrated ability to lead creative projects and collaborate effectively with cross-functional teams. A keen eye for detail and a passion for storytelling to elevate brand narratives.
• Technical Proficiency: Familiarity with digital marketing tools, CRM systems, and data analytics platforms (e.g., Google Analytics, Salesforce). Proficiency in Microsoft Office Suite and presentation tools is required.
• Leadership and Communication: Exceptional communication skills, both written and verbal, with the ability to articulate brand vision and strategies to diverse audiences. Strong leadership qualities to inspire and motivate teams toward shared goals.

Why Join pladis?

At pladis, we are committed to fostering a culture of innovation, collaboration, and excellence. As a global leader in the food and beverage industry, we offer a dynamic work environment where your contributions will directly impact the success of our brands. Join a team that values diversity, creativity, and continuous growth, and be part of an organization that is shaping the future of the industry.