Brand Manager

About Seas Horizons Industrial Co.

Seas Horizons Industrial Co., headquartered in Dammam, is a dynamic and expanding industrial enterprise committed to delivering high-quality products and services to clients across regional and international markets. The company upholds a steadfast dedication to excellence, operational efficiency, and the cultivation of long-term partnerships with customers and suppliers. Operating within a collaborative and forward-thinking environment, Seas Horizons Industrial Co. empowers its team members to take initiative, embrace accountability, and drive continuous improvement. Joining the organization presents a unique opportunity to shape and elevate strong industrial brands within a rapidly evolving sector.

Role Overview

The Brand Manager will play a pivotal role in driving the company’s brand strategy, ensuring its resonance in the market and alignment with overarching business goals. This full-time, on-site position, based in Dammam, involves the strategic planning and execution of brand campaigns, the maintenance of a cohesive visual and verbal brand identity, and close collaboration with the sales team to ensure messaging consistency across all touchpoints. The Brand Manager will conduct in-depth market trend analysis, interpret customer insights, and evaluate competitive activity to refine brand positioning and develop impactful communication strategies. Additionally, the role encompasses the management of external agencies and vendors, the monitoring of brand performance metrics, and the preparation of comprehensive reports and presentations for senior leadership to inform data-driven strategic decisions.

Key Responsibilities

• Brand Strategy Development: Craft and implement comprehensive brand strategies that enhance market presence and support business objectives, ensuring alignment with the company’s vision and values.
• Campaign Execution: Plan, develop, and oversee brand campaigns, leveraging both traditional and digital channels to maximize reach and engagement.
• Brand Identity Management: Maintain and evolve the company’s visual and verbal brand identity, ensuring consistency across all marketing materials, communications, and customer interactions.
• Cross-Functional Collaboration: Work closely with internal teams, including sales, product development, and customer service, to ensure cohesive brand messaging and seamless execution of marketing initiatives.
• Market and Competitive Analysis: Conduct thorough market research to identify trends, customer preferences, and competitive positioning, using these insights to refine brand strategies and enhance market competitiveness.
• Agency and Vendor Management: Oversee relationships with external agencies, vendors, and creative partners, ensuring high-quality deliverables and adherence to brand guidelines and timelines.
• Performance Monitoring and Reporting: Track and analyze brand performance metrics, preparing detailed reports and presentations for leadership to evaluate the effectiveness of brand initiatives and guide future strategies.

Qualifications and Skills

To excel in this role, candidates must possess the following qualifications and competencies:

• Professional Experience: Proven track record in brand management, marketing strategy, or product marketing, preferably within industrial, manufacturing, or related sectors.
• Analytical and Research Skills: Strong capability in market research, data analysis, and interpreting consumer insights to inform brand decisions and strategies.
• Project Management: Ability to manage cross-functional projects, coordinate with diverse teams, and meet tight deadlines while maintaining high standards of quality.
• Communication and Storytelling: Exceptional written and verbal communication skills, with a talent for crafting compelling narratives and presenting ideas clearly and persuasively to stakeholders at all levels.
• Educational Background: Bachelor’s degree in Marketing, Business Administration, Communications, or a related field; advanced degrees or certifications are considered advantageous.
• Technical Proficiency: Familiarity with marketing and analytics tools, including CRM systems, social media platforms, dashboards, and reporting tools, to measure and optimize brand performance.
• Operational Requirements: Ability to work on-site in Dammam, adapt to a fast-paced and demanding environment, and maintain a high level of professionalism and attention to detail.
• Agency Management Experience: Prior experience managing external agencies or vendors, overseeing creative development, and ensuring alignment with brand standards and project objectives, is highly desirable.