Senior Marketing Manager

About Visa

Visa stands at the forefront of global payments technology, enabling seamless transactions between consumers, merchants, financial institutions, and government entities across more than 200 countries and territories. Our mission is to elevate financial experiences for everyone, everywhere, by delivering the most efficient and secure way to pay and be paid. At Visa, we empower our employees to drive meaningful impact at scale—tackling transformative challenges, fostering professional growth, and witnessing firsthand how our contributions shape lives worldwide. Join us and engage in work that resonates not only with your aspirations but also with your community and the broader global landscape. Progress begins with you.

Role Overview

The Senior Marketing Manager will play a pivotal role in leading comprehensive marketing strategies and initiatives designed to advance Visa’s business and brand objectives across the KBO (Key Business Operations) region. This position requires close collaboration with the core marketing team to oversee creative, digital, and media agency relationships, as well as strategic digital partnerships with industry leaders such as Meta, TikTok, and Google. The role demands a blend of strategic vision, creative execution, and operational excellence to drive brand growth and market penetration.

Key Responsibilities

• Brand Strategy Development: Lead the creation and implementation of brand strategies aimed at enhancing Visa’s brand value and recognition within the region, ensuring alignment with global brand positioning and guidelines.
• Campaign Management: Design and execute data-driven, large-scale brand marketing programs and campaigns that resonate with regional audiences and amplify Visa’s market presence.
• Agency Coordination: Collaborate closely with digital, creative, and media agencies to develop and deploy compelling brand campaigns that elevate Visa’s share of voice and competitive edge in the market.
• Brand Stewardship: Serve as the regional custodian of the Visa brand, ensuring all communications, initiatives, and campaigns adhere to established brand standards, positioning, and guidelines.
• Local Activation: Activate global sponsorships and product initiatives at the local level, tailoring them to meet regional market needs and consumer preferences.
• Market Intelligence: Monitor market trends, competitor activities, and consumer insights to identify opportunities, mitigate risks, and inform strategic decision-making.
• Regional Collaboration: Work in tandem with the CEMEA (Central Europe, Middle East, and Africa) hub brand marketing team to stay aligned with global brand strategies and guidelines.
• Strategic Partnerships: Develop and execute partnership initiatives that enhance Visa’s brand visibility and growth, particularly around consumer passion points and emerging digital platforms.
• Operational Compliance: Ensure adherence to Visa’s in-office requirements, with a minimum of four days per week in the office, as confirmed by the Hiring Manager.

Qualifications & Competencies

To excel in this role, candidates must possess a robust background in marketing within a multinational environment, combining strategic oversight with a strong track record of execution. Ideal candidates will demonstrate a passion for innovation, a results-driven mindset, and the ability to manage multiple high-impact projects from inception to completion.

Key Competencies:

• Proven experience in developing and executing integrated marketing campaigns, with a strong emphasis on creative digital marketing solutions.
• Demonstrated ability to think innovatively and deliver high-impact results while managing concurrent projects with precision and agility.
• Exceptional project management skills, including the ability to prioritize tasks, meet deadlines, and drive projects to successful completion.
• Experience in influencer marketing and strategic partnerships, with a knack for identifying and capitalizing on growth opportunities.
• Self-motivated, proactive, and highly organized, with a strong sense of ownership and accountability for deliverables.
• Collaborative team player with excellent interpersonal skills, capable of navigating complex stakeholder relationships with diplomacy and flexibility.
• Outstanding presentation and communication abilities, both written and verbal, to articulate ideas clearly and persuasively to diverse audiences.

Education & Experience:

• Fluency in both Arabic and English is required.
• Minimum of a bachelor’s degree in business, marketing, or a related field; an MBA is highly desirable.
• At least eight years of progressive marketing experience, with a preference for roles in multinational corporations, digital media, the payments industry, or the consumer cards sector.

Diversity & Inclusion:

Visa is an equal opportunity employer committed to fostering a diverse and inclusive workplace. Qualified applicants will be considered for employment without regard to race, color, religion, sex, national origin, sexual orientation, gender identity, disability, or protected veteran status. Visa also evaluates applicants with criminal histories in accordance with EEOC guidelines and applicable local legislation.