Associate Brand Manager

Position Overview

We are seeking a dynamic and results-driven Associate Brand Manager to join our client’s team in Riyadh, Saudi Arabia. This role is pivotal in shaping and executing brand strategies for key product categories within a fast-paced Fast-Moving Consumer Goods (FMCG) environment. The successful candidate will play a hands-on role in driving brand plans, supporting marketing initiatives, and leveraging consumer and market insights to enhance brand performance and fuel growth.

Key Responsibilities

• Brand Strategy Execution: Collaborate with the Brand Manager to develop and implement brand strategies that align with business objectives and market trends.
• Marketing Campaign Support: Assist in the planning, execution, and monitoring of integrated marketing campaigns, ensuring they resonate with target audiences and drive measurable results.
• Consumer & Market Insights: Analyse consumer behaviour, market dynamics, and competitive landscapes to identify growth opportunities and inform strategic decisions.
• Cross-Functional Collaboration: Work closely with Sales, Trade Marketing, and other internal stakeholders to ensure seamless alignment between brand strategy and commercial execution.
• Product Launches & Activations: Contribute to the development and execution of new product launches, consumer activations, and brand performance tracking initiatives.
• Performance Tracking: Monitor brand KPIs, evaluate campaign effectiveness, and provide actionable recommendations to optimize brand performance.

Ideal Candidate Profile

The ideal candidate will possess a blend of strategic thinking, analytical prowess, and commercial acumen, with a proven track record in brand management within the FMCG sector. Key qualifications and attributes include:

• Experience: Minimum of 3-5 years in FMCG brand management, preferably in an Associate Brand Manager or similar role.
• Brand Building Expertise: Deep understanding of brand development, marketing execution, and consumer behaviour.
• Campaign Management: Hands-on experience in supporting integrated marketing campaigns and/or product launches.
• Market & Consumer Insights: Ability to interpret market data, consumer trends, and competitive intelligence to drive informed decisions.
• Collaboration & Communication: Strong interpersonal skills with the ability to work effectively across functions, including Sales, Trade Marketing, and senior leadership.
• Analytical & Project Management Skills: Proficiency in data analysis, performance tracking, and project execution to deliver results.
• Commercial Mindset: Proactive, results-oriented, and eager to take ownership of brand initiatives.

Additional Details

This role is open to candidates of all nationalities who are currently based in the Kingdom of Saudi Arabia. The successful candidate will have the opportunity to contribute to high-impact brand initiatives while developing their expertise in a dynamic and collaborative environment.