Manager Sponsorships Sales - China

Manager Sponsorships Sales – China

Join our dynamic team as the **Manager Sponsorships Sales – China**, where you will drive strategic growth and forge impactful partnerships to elevate the Esports World Cup (EWC) and Esports Nations Cup (ENC) as the premier global esports sponsorship platform. Reporting to the Senior Manager Sponsorships, this full-time role is based in Riyadh, Saudi Arabia, and focuses exclusively on cultivating a high-value sponsorship portfolio within the Chinese market—a key region for esports expansion.

In this pivotal leadership position, you will spearhead the development of tailored sponsorship strategies that resonate with Chinese brands, agencies, and stakeholders while aligning with EWC’s global brand standards. Your expertise will be instrumental in identifying, negotiating, and securing lucrative sponsorships that align with both local market dynamics and the organization’s long-term vision. Beyond sales, you will oversee the onboarding, activation, and performance optimization of Chinese sponsors, ensuring seamless integration into the EWC ecosystem while maintaining cultural relevance and brand consistency.

Key Responsibilities

Your role encompasses a strategic blend of sponsorship development, market expertise, and relationship management, with a focus on the following core areas:

• China-Specific Sponsorship Growth: Lead the identification, pitching, and negotiation of sponsorship deals with leading Chinese brands, agencies, platforms, and holding groups. Craft bespoke proposals that address Chinese consumer behavior, media platforms, and regulatory considerations while ensuring alignment with EWC’s global commercial framework. Maintain a robust pipeline of high-potential prospects and convert opportunities into enduring partnerships.
• Account Management & Campaign Execution: Serve as the primary liaison for Chinese sponsors, fostering trust-based relationships and ensuring clear communication. Collaborate with internal teams to localize activations, including digital campaigns, content integrations, and on-site experiences, while adhering to EWC’s brand guidelines. Monitor performance metrics, ROI, and partner satisfaction, providing actionable insights to senior stakeholders.
• Strategic Market Insights: Position yourself as an internal authority on the Chinese esports and sponsorship landscape, advising on market trends, competitive benchmarks, and brand expectations. Conduct in-depth research to identify high-potential sponsors and contribute to shaping EWC’s China market strategy. Stay ahead of regulatory, platform, and audience developments to inform data-driven decision-making.

Why This Role Matters

As the esports industry continues to expand globally, China represents a critical growth opportunity. Your ability to navigate this complex market—balancing local nuances with global standards—will be instrumental in positioning EWC as a leader in esports sponsorship. This role offers a unique opportunity to work at the intersection of innovation, strategy, and revenue generation, driving the future of esports partnerships in one of the world’s most dynamic markets.

Qualifications & Experience

We are seeking a results-driven professional with a proven track record in sponsorship sales and partnerships, particularly within the Chinese market. Ideal candidates will possess:

• A Bachelor’s degree in Business, Marketing, Sports Management, or a related field.
• 6+ years of experience in sponsorship sales, with direct responsibility for the Chinese market.
• Deep expertise in the esports industry, including familiarity with key players, trends, and competitive dynamics. Experience in traditional sports sponsorship is a significant advantage.
• An in-depth understanding of the Chinese market, encompassing brands, agencies, platforms, publishers, and rightsholders.
• Proven success in sales, account management, and securing large-scale sponsorships with global brands.
• A strong existing network with both local and international stakeholders, coupled with a history of building enduring partnerships.
• Exceptional negotiation, communication, and strategic thinking skills to drive revenue growth and market expansion.

If you are passionate about esports, thrive in high-growth markets, and are eager to shape the future of sponsorship in China, we invite you to apply and be part of our mission to redefine global esports engagement.