Marketing Specialist

About Sabrosa Concepts

Sabrosa Concepts is a forward-thinking Saudi hospitality enterprise dedicated to crafting, expanding, and operating exceptional food and beverage concepts. With a commitment to excellence, the company delivers immersive hospitality experiences by blending meticulously designed interiors, curated culinary identities, and unwavering service standards. Collaboration lies at the heart of Sabrosa Concepts, where multidisciplinary teams work in unison to ensure each brand within its portfolio offers a seamless and memorable guest experience, aligned with a cohesive vision. Joining the team means engaging with innovative F&B brands and becoming part of a culture that prioritizes creativity, precision, and exceptional quality.

Role Overview

We are seeking a dynamic and results-driven Marketing Specialist to join our team in Jeddah on a full-time, on-site basis. The ideal candidate will play a pivotal role in shaping and executing strategic marketing initiatives designed to elevate brand visibility and foster deep customer engagement across Sabrosa Concepts’ diverse portfolio of restaurants and cafés. This position offers a unique opportunity to contribute to high-impact campaigns while collaborating closely with cross-functional teams to ensure brand consistency and operational alignment.

Key Responsibilities

• Strategic Campaign Development: Design and implement comprehensive marketing campaigns tailored to target audiences, leveraging both digital and traditional channels to maximize reach and engagement.
• Market Research & Analysis: Conduct in-depth market research to identify emerging trends, customer preferences, and competitive insights, translating findings into actionable marketing strategies.
• Sales Support & Promotions: Collaborate with sales and operations teams to develop and execute promotional initiatives that drive foot traffic, increase revenue, and enhance guest loyalty.
• Content Creation & Brand Messaging: Develop compelling marketing content, including copy, visuals, and multimedia assets, ensuring alignment with brand guidelines and voice across all platforms.
• Performance Monitoring & Reporting: Track and analyze campaign performance using key metrics and analytics tools, providing detailed reports and actionable insights to senior management to inform future strategies.
• Cross-Functional Collaboration: Work closely with operations, customer service, and design teams to ensure seamless execution of marketing initiatives and consistent brand representation in all guest interactions.
• Event & Promotion Coordination: Actively participate in on-site events, activations, and promotional activities to enhance guest experiences, strengthen brand presence, and gather real-time feedback for continuous improvement.

Qualifications & Skills

• Communication Excellence: Exceptional written and verbal communication skills, with the ability to articulate ideas clearly and collaborate effectively with teams across diverse functions.
• Marketing & Research Proficiency: Strong analytical mindset with expertise in market research, audience segmentation, and data-driven decision-making to optimize marketing strategies.
• Sales & Revenue Focus: Hands-on experience supporting sales initiatives, including the planning and execution of promotional campaigns that directly contribute to revenue growth.
• Customer-Centric Approach: A deep understanding of customer needs and behaviors, with the ability to translate insights into targeted marketing actions that enhance guest satisfaction and loyalty.
• Industry Experience: Prior experience in hospitality, food and beverage, or retail marketing is highly advantageous, though exceptional candidates from other sectors with transferable skills are encouraged to apply.
• Operational Agility: Ability to thrive in a fast-paced environment, manage multiple projects simultaneously, and meet deadlines without compromising on quality or creativity.
• Digital & Analytical Tools: Familiarity with social media platforms, digital marketing tools (e.g., SEO, email marketing, paid advertising), and basic analytics platforms (e.g., Google Analytics) is a plus.
• Educational Background: Bachelor’s degree in Marketing, Business Administration, Communications, or a related field. Equivalent practical experience in a relevant role will also be considered.

If you are a passionate marketing professional eager to make a tangible impact in the hospitality industry, we invite you to apply and become part of a team that is redefining the art of hospitality in Saudi Arabia.