Marketing Specialist

About Sabrosa Concepts

Sabrosa Concepts is a forward-thinking Saudi hospitality enterprise dedicated to crafting, expanding, and operating innovative food and beverage concepts that transcend conventional dining experiences. The company specializes in curating immersive hospitality environments where thoughtful interior design, compelling brand narratives, and exceptional service converge to create memorable guest experiences. Each concept is meticulously developed under a cohesive vision, ensuring alignment with Sabrosa’s commitment to excellence. Team members at Sabrosa Concepts play a pivotal role in shaping high-quality, experience-driven projects that redefine the standards of the hospitality industry.

Role Overview

The Marketing Specialist at Sabrosa Concepts will serve as a key driver in amplifying brand visibility and fostering sustainable growth across the company’s diverse portfolio of food and beverage concepts. This full-time, on-site position is based in Jeddah and requires a strategic thinker capable of developing and implementing dynamic marketing initiatives. The role encompasses a broad spectrum of responsibilities, including conducting in-depth market research, analyzing customer behavior and industry trends, and designing promotional campaigns that resonate with target audiences. Collaboration with operations and culinary teams is essential to ensure marketing strategies are seamlessly integrated with business objectives and operational realities.

The Marketing Specialist will be responsible for creating compelling marketing materials, supporting sales initiatives, and monitoring campaign performance to optimize return on investment. Additionally, the role demands a keen focus on maintaining consistent brand messaging across all digital and offline channels, ensuring a unified and impactful presence in the market. This position is ideal for a proactive professional who thrives in a fast-paced environment and is adept at managing multiple projects while meeting tight deadlines.

Key Responsibilities

• Market Research & Analysis: Conduct comprehensive market research to identify customer preferences, competitive benchmarks, and emerging industry trends. Utilize data-driven insights to inform strategic marketing decisions and enhance customer engagement.
• Marketing Strategy Development: Design and execute integrated marketing strategies that align with Sabrosa Concepts’ business goals. This includes campaign planning, brand positioning, and the development of promotional initiatives tailored to diverse food and beverage concepts.
• Digital & Social Media Expertise: Leverage digital marketing channels and social media platforms to amplify brand reach, engage target audiences, and drive customer loyalty. Stay abreast of evolving digital trends and best practices to ensure innovative and effective marketing campaigns.
• Cross-Functional Collaboration: Work closely with operations, culinary, and sales teams to align marketing efforts with operational capabilities and sales objectives. Foster a collaborative environment that ensures cohesive brand messaging and seamless execution of marketing initiatives.
• Content Creation & Brand Messaging: Develop high-quality marketing materials, including digital content, print collateral, and promotional assets. Ensure consistency in brand voice and visual identity across all marketing channels to reinforce brand recognition and trust.
• Performance Monitoring & Optimization: Track and analyze campaign performance using key performance indicators (KPIs). Utilize insights to refine strategies, optimize marketing spend, and maximize the impact of promotional activities.
• Customer Service & Sales Support: Provide support to sales teams by developing targeted marketing materials and strategies that enhance customer acquisition and retention. Uphold customer service principles to cultivate long-term guest relationships and brand loyalty.

Qualifications & Skills

• Education & Experience: Bachelor’s degree in Marketing, Business Administration, Communications, or a related field. Equivalent practical experience in a marketing role will also be considered.
• Communication & Collaboration: Exceptional written and verbal communication skills, with the ability to articulate ideas clearly and collaborate effectively with cross-functional teams.
• Analytical Proficiency: Strong analytical skills and experience in market research, data interpretation, and trend analysis to inform strategic marketing decisions.
• Strategic Thinking: Proven ability to develop and execute marketing strategies that drive brand growth and customer engagement. Experience in hospitality, food and beverage, or retail marketing is highly advantageous.
• Digital Marketing Knowledge: Familiarity with digital marketing channels, social media platforms, and marketing automation tools relevant to the hospitality and food and beverage industries.
• Project Management: Demonstrated ability to manage multiple projects simultaneously, prioritize tasks, and meet deadlines in a dynamic and fast-paced environment.
• On-Site Availability: Must be based in Jeddah and available to work on-site, ensuring active participation in team meetings, events, and operational activities.