Marketing Manager - F&B

About MIIC

Modern Innovation Investment Company (MIIC) is a leading provider of specialized professional services designed to enhance business performance and drive sustainable growth. With a strong focus on Human Resources, Finance, and Procurement, MIIC delivers tailored solutions that optimize operational efficiency and maximize resource utilization. By leveraging deep industry expertise, the company empowers clients to elevate talent management, streamline financial processes, and strengthen procurement strategies. MIIC’s commitment to excellence is reflected in its dedication to delivering measurable results and guiding organizations through complex business challenges. Joining MIIC offers a unique opportunity to contribute to high-impact strategic initiatives that directly influence client success and organizational growth.

Role Overview

The Marketing Manager – F&B will play a pivotal role in shaping and executing the marketing strategy for food and beverage brands within MIIC’s diverse portfolio. This full-time, on-site position is based in Riyadh, Saudi Arabia, and requires a dynamic professional capable of driving brand growth through innovative marketing initiatives. The role encompasses the development and implementation of comprehensive marketing plans, management of brand positioning, and oversight of multi-channel campaigns spanning digital and traditional platforms. The Marketing Manager will conduct in-depth market trend analysis, evaluate consumer behavior, and assess competitor activities to uncover growth opportunities and refine promotional strategies. Collaboration with cross-functional teams, including operations, sales, and finance, will be essential to ensure seamless execution and alignment with overarching business objectives.

Key Responsibilities

• Strategic Marketing Leadership: Develop and execute marketing strategies tailored to food and beverage brands, ensuring alignment with business goals and market demands.
• Brand Management: Oversee brand positioning, messaging, and identity to enhance market presence and consumer engagement.
• Campaign Development & Execution: Design, implement, and monitor integrated marketing campaigns across digital and traditional channels, including social media, online advertising, and content marketing.
• Market Research & Analysis: Conduct thorough market research to identify trends, consumer preferences, and competitive landscapes, using insights to inform strategic decisions.
• Cross-Functional Collaboration: Partner with internal teams such as operations, sales, and finance to align marketing initiatives with broader business objectives and operational capabilities.
• Agency & Vendor Management: Coordinate with external agencies, vendors, and partners to ensure high-quality execution of marketing initiatives and adherence to brand standards.
• Performance Tracking & Reporting: Monitor and analyze campaign performance, customer insights, and return on marketing investment (ROMI), providing regular reports to stakeholders.
• Budget Management: Develop and manage marketing budgets, ensuring efficient allocation of resources to maximize impact and ROI.
• Product Launches & Brand Activations: Lead the planning and execution of new product launches and brand activations, driving awareness and adoption in the market.

Qualifications & Skills

• Proven Experience: Demonstrated expertise in F&B marketing strategy, brand management, and campaign planning, with a preference for experience within the food and beverage or hospitality sector.
• Digital Marketing Proficiency: Hands-on experience with digital marketing channels, including social media management, online advertising, SEO/SEM, email marketing, and content creation tailored to F&B audiences.
• Analytical & Research Skills: Strong ability to conduct market research, analyze data, and generate actionable insights to inform marketing strategies and optimize performance.
• Project Management: Proven ability to manage cross-functional projects, coordinate with internal stakeholders and external partners, and deliver results within set timelines and budgets.
• Communication & Language: Excellent written and verbal communication skills in English; proficiency in Arabic is considered an advantage.
• Educational Background: Bachelor’s degree in Marketing, Business Administration, or a related field; a relevant master’s degree or professional certification (e.g., CIM, Google Analytics) is a plus.
• Regional Experience: Prior experience in a marketing management role with responsibility for F&B brands or consumer products in the GCC region is highly desirable.
• Soft Skills: Exceptional organizational skills, keen attention to detail, and the ability to thrive in a fast-paced, dynamic environment.