Brand Manager

About Arabian Oud

Arabian Oud’s legacy began in the historic Souk al-Zal of Riyadh, where the brand set out to source one of the world’s most coveted scent profiles—Oud—a cornerstone of Middle Eastern perfumery for centuries. Today, Arabian Oud has evolved into a globally recognized luxury fragrance house headquartered in Saudi Arabia. With a presence in over 37 countries, the brand operates more than 1,200 signature stores worldwide, offering a diverse collection of 400 unique fragrances. Our flagship stores are strategically located in iconic retail destinations, including Paris, Dubai, Milano, Madrid, Nice, Berlin, New York, Kuala Lumpur, London’s Oxford Street, Westfield Stratford, and Westfield London.

Role Overview

The Brand Manager at Arabian Oud will play a pivotal role in shaping and executing the brand’s strategic vision to strengthen its position within the luxury retail sector. This dynamic position requires overseeing multiple brands, spearheading new product launches, refining brand positioning, and leading integrated marketing initiatives across digital, retail, and social platforms. The ideal candidate will bring a wealth of experience in luxury branding, with a proven track record of driving brand growth, enhancing desirability, and fostering consumer engagement. This role demands a strategic thinker with a deep understanding of market trends, consumer behavior, and the nuances of premium branding.

Key Responsibilities

• Brand Strategy & Positioning: Develop and implement end-to-end brand strategies that define positioning, visual identity, target audience segmentation, and promotional messaging to ensure alignment with business objectives.
• New Brand Launches: Lead the full lifecycle of new brand launches, from conceptualization and strategy to market execution, ensuring a compelling market introduction and sustained growth.
• Multi-Brand Management: Oversee a portfolio of brands, maintaining distinct positioning, consistent brand identity, and strategic alignment with corporate goals across all markets.
• Marketing & Campaign Leadership: Collaborate with PR, advertising, and creative teams to plan and execute integrated marketing campaigns across traditional, digital, retail, and social media channels.
• Social Media & Consumer Engagement: Develop and oversee data-driven social media strategies that amplify brand messaging, enhance consumer interaction, and drive brand loyalty.
• Market & Consumer Insights: Conduct comprehensive market research to analyze consumer behavior, identify emerging trends, and assess competitive landscapes, translating insights into actionable strategies.
• Cross-Functional Collaboration: Partner closely with Sales, Production, and Development teams to ensure brand consistency in messaging, product development, and retail execution.
• Performance Tracking & Reporting: Monitor key performance indicators (KPIs) and prepare detailed reports for senior leadership, providing actionable insights to optimize brand performance.

Experience & Qualifications

• Bachelor’s degree in Marketing, Business Administration, or a related field from a recognized institution.
• Minimum of five years of progressive experience in brand management, with a strong focus on luxury marketing, fragrance/beauty industries, or FMCG sectors.
• Proven expertise in launching and scaling new brands from concept to market execution.
• Demonstrated success in managing multiple brands or a diverse brand portfolio with distinct positioning strategies.
• Extensive experience in designing and executing multi-channel marketing campaigns, including digital, retail, PR, influencer partnerships, and social media initiatives.
• In-depth knowledge of luxury consumer behavior, global market trends, and premium branding principles.