Head of Marketing - Ecommerce Company

Job Overview

MySouq is seeking a visionary and commercially astute Head of Marketing to spearhead the development and scaling of our marketing function from the ground up. This pivotal role is designed for a hands-on, strategic leader who will not only establish a robust brand presence but also drive customer acquisition, optimize transaction volumes, and cultivate a high-performance growth engine. The ideal candidate will be a dynamic force capable of blending strategic marketing expertise with operational execution, ensuring MySouq’s rapid ascent in Saudi Arabia’s competitive e-commerce landscape.

Key Responsibilities

The Head of Marketing will play a central role in shaping MySouq’s future by leading the following critical initiatives:

1. Marketing Strategy & Go-to-Market (GTM) Execution

• Develop and implement a comprehensive marketing and growth strategy tailored to MySouq’s business objectives.
• Design and execute a robust GTM strategy to launch and scale MySouq’s presence in Saudi Arabia, ensuring alignment with market demands and competitive dynamics.
• Define target customer segments, articulate customer needs, and refine the brand’s value proposition, positioning, and differentiation in the marketplace.
• Establish clear marketing priorities, allocate budgets, and set measurable KPIs to drive performance and accountability.
• Monitor market trends, consumer behavior, and competitor activities to identify emerging opportunities and mitigate risks.

2. Brand Building & Positioning

• Develop and execute a compelling brand strategy that establishes MySouq as a trusted and differentiated player in the Saudi e-commerce sector.
• Craft a cohesive brand identity, messaging, and visual guidelines that resonate across all digital, social, content, advertising, and customer touchpoints.
• Lead initiatives to build brand awareness, foster trust, and cultivate customer loyalty through targeted campaigns and strategic communications.
• Ensure consistency in brand representation to strengthen MySouq’s market positioning and competitive edge.

3. Customer Acquisition & Growth Optimization

• Design and implement multi-channel customer acquisition strategies to drive sustainable growth in customer base, transactions, revenue, and Gross Merchandise Value (GMV).
• Develop acquisition plans spanning paid, organic, social, influencer, referral, partnership, and other high-impact channels.
• Monitor and optimize key performance metrics, including Customer Acquisition Cost (CAC), conversion rates, Return on Ad Spend (ROAS), retention, Lifetime Value (LTV), and GMV.
• Identify and capitalize on opportunities to enhance acquisition economics and scalability while maintaining healthy unit economics.
• Pioneer innovative growth initiatives, test new channels, and refine strategies based on data-driven insights.

4. Performance Marketing Leadership

• Lead the performance marketing strategy across digital channels, including paid search, paid social, display, and retargeting.
• Set campaign objectives, allocate budgets, and define audience strategies to maximize ROI and business impact.
• Collaborate with internal teams and external agencies to execute high-performing campaigns and optimize spend allocation.
• Analyze performance data to assess CAC, ROAS, conversion rates, revenue contribution, and customer quality, driving continuous improvement.

5. Social Media, Content & Influencer Marketing

• Develop and execute a dynamic social media and content strategy that engages consumers and strengthens brand affinity.
• Create and manage content calendars aligned with brand and commercial objectives to ensure consistent, high-quality output.
• Identify, engage, and manage influencers, creators, Key Opinion Leaders (KOLs), and strategic partners to amplify MySouq’s reach and credibility.
• Design and implement influencer-led acquisition programs that drive measurable traffic, engagement, and conversions.
• Evaluate the effectiveness of social and influencer campaigns based on reach, engagement, traffic, conversion, and commercial outcomes.
• Prioritize Arabic-first content and campaigns to resonate deeply with the local audience and enhance market penetration.

6. Team Leadership & Collaboration

• Build and lead a high-performing marketing team, fostering a culture of innovation, accountability, and excellence.
• Work closely with the founders, CEO, and Head of Commercial & Operations to align marketing initiatives with broader business goals.
• Challenge assumptions constructively, drive data-informed decision-making, and navigate ambiguity with agility and resilience.
• Transition from a hands-on execution role to a strategic leadership position as the marketing function scales and the team expands.

Qualifications & Experience

We are seeking a results-driven marketing leader with a proven track record in e-commerce, brand building, and customer acquisition. The ideal candidate will possess the following:

• Minimum of 8-10 years of progressive marketing experience, with at least 5 years in a leadership role within e-commerce or a high-growth marketplace.
• Deep expertise in performance marketing, digital advertising, social media, content strategy, and influencer marketing.
• Strong analytical skills with the ability to interpret data, optimize campaigns, and drive measurable business outcomes.
• Exceptional strategic thinking, creativity, and problem-solving abilities to navigate a dynamic startup environment.
• Proven ability to build and scale marketing functions from the ground up, including team leadership and agency management.
• Fluency in Arabic and English, with a strong understanding of the Saudi market and consumer behavior.
• Hands-on experience with CRM, marketing automation tools, and analytics platforms to drive customer engagement and retention.
• Commercial acumen with a focus on unit economics, customer lifetime value, and scalable growth strategies.

Why Join MySouq?

As the Head of Marketing, you will have the unique opportunity to shape the future of a fast-growing e-commerce company in Saudi Arabia. You will lead a critical function that drives brand recognition, customer acquisition, and revenue growth, while working closely with the founding team to build a lasting legacy. This role offers unparalleled challenges, creative freedom, and the chance to make a significant impact in a dynamic and rapidly evolving market.