Marketing Specialist

About the Role

We are looking for a dynamic and meticulous Marketing Specialist to lead our marketing and public relations initiatives, elevate brand visibility, and drive strategic growth. This role is pivotal in executing end-to-end marketing activities, collaborating with agency partners, and equipping our commercial team with high-impact materials to attract and retain enterprise and B2B clients. The ideal candidate will be responsible for crafting compelling content, managing digital and traditional marketing channels, and ensuring seamless brand governance across all touchpoints. This position is instrumental in strengthening our market position, generating qualified leads, and delivering consistent, high-quality marketing outcomes.

Key Responsibilities

Marketing Execution & Content Management

Own the day-to-day execution of marketing initiatives, including managing the LinkedIn content calendar, company announcements, press releases, and event-related communications. Develop and maintain a robust content calendar that aligns with strategic objectives across all digital and traditional marketing platforms. Create engaging marketing content such as blog posts, articles, social media updates, newsletters, and thought leadership pieces. Ensure strict adherence to brand governance by overseeing all public-facing content and routing materials through the necessary approval processes before publication. Maintain zero tolerance for unauthorized external posts to uphold brand integrity.

Agency Management & Coordination

Serve as the primary liaison between our internal teams and external marketing agencies, providing clear briefs and coordinating the timely delivery of high-quality deliverables, including white papers, videos, and LinkedIn assets. Oversee agency timelines, budgets, and quality standards to ensure all marketing materials meet our brand guidelines and messaging requirements. Collaborate closely with agency partners to execute integrated campaigns across digital, print, and event channels, ensuring cohesive brand representation.

Sales Enablement & Collateral Development

Empower our sales team by developing and maintaining a comprehensive library of marketing collateral, including capability briefs, case studies, sales decks, and proposal graphics. Work closely with sales and pre-sales teams to identify client needs and tailor marketing materials to address specific pipeline requirements. Design presentation templates, one-pagers, and visual assets that enhance business development efforts and support effective client engagement.

Brand Management & Website

Oversee website content to ensure it remains accurate, current, and aligned with our brand messaging. Uphold brand consistency across all internal and external communications, marketing materials, and digital platforms. Develop and enforce comprehensive brand guidelines, visual identity standards, and tone of voice to maintain a unified brand presence. Monitor and manage the company’s online footprint to enhance digital reputation and engagement.

Public Relations & Media

Drive PR initiatives to boost brand visibility and industry positioning. Draft and distribute press releases, media statements, and executive communications to key stakeholders. Cultivate and maintain strong relationships with industry media, journalists, and press contacts to secure favorable coverage. Track media mentions, industry publications, and competitor communications to identify opportunities and threats. Coordinate media appearances, interviews, and thought leadership opportunities for senior executives to amplify our market influence.

Event Management & Industry Engagement

Support the planning and execution of high-impact industry events, conferences, exhibitions, and networking forums, such as LEAP and other technology-focused gatherings. Manage event logistics, including booth design, promotional materials, speaking engagements, and post-event follow-up. Represent the company at industry events, fostering relationships with key stakeholders and industry leaders. Oversee event budgets and evaluate ROI to ensure optimal resource allocation and measurable outcomes.

Social Media & Digital Marketing

Manage and expand the company’s presence on LinkedIn and other relevant social media platforms. Track and report on engagement metrics, follower growth, and content performance against quarterly targets. Develop and implement social media strategies designed to increase brand awareness, audience engagement, and lead generation. Leverage digital marketing tools and analytics to refine strategies and optimize performance across all channels.