Growth Hacking Specialist (Digital Growth Specialist), (full-time, on-site, Riyadh)

About Setup.sa

Setup.sa is a distinguished Saudi consulting firm specializing in softlanding and market entry solutions for international enterprises. We operate as a knowledge-driven technology hub, committed to delivering operational excellence while redefining the standards of softlanding in the Kingdom of Saudi Arabia. Our rapid ascent in the competitive market underscores our dedication to raising the bar for service provision, setting new benchmarks for client expectations, and transforming the industry landscape.

At Setup.sa, our mission is to simplify the incorporation and operational processes for foreign companies, ensuring a seamless, cost-efficient journey from market entry to sustained growth. We uphold our commitments by consistently exceeding client expectations, often going beyond visible deliverables to achieve unparalleled outcomes. Our team comprises ambitious professionals who are driven by a shared vision to innovate and reshape the industry through cutting-edge solutions. We foster a performance-oriented culture where individuals are encouraged to achieve exceptional personal and professional growth.

About the Role

We are seeking a technically adept and growth-focused professional to join our dynamic team as a Growth Hacking Specialist. This role is designed for individuals who thrive at the intersection of programming, data analytics, and digital marketing, with a passion for building scalable, automated growth systems. Unlike traditional marketing positions, this role emphasizes rapid experimentation, data-driven decision-making, and the integration of artificial intelligence to create high-impact acquisition, activation, and conversion channels. You will play a pivotal role in launching a groundbreaking product in the local market, gaining invaluable hands-on experience in constructing growth engines from the ground up.

Key Responsibilities

• Digital Advertising Campaigns: Develop, execute, and optimize high-impact advertising campaigns across social media platforms to attract and engage high-quality leads. Continuously analyze performance metrics to refine targeting, messaging, and budget allocation for maximum return on investment.
• Search Engine Optimization (SEO): Enhance the website’s search engine visibility by implementing technical and content-based SEO strategies. Monitor keyword performance, page speed, site structure, and user experience to drive organic traffic and improve rankings.
• Paid Advertising Management: Design, manage, and optimize Google Ads campaigns with a focus on measurable results. Implement conversion tracking, analyze performance data, and adjust strategies to maximize lead generation and sales conversions.
• Automated Email Marketing: Develop and execute large-scale email campaigns, including audience segmentation, A/B testing, and personalized sequences. Optimize open rates, click-through rates, and conversions to nurture leads and drive revenue.
• Content Creation and Strategy: Produce and distribute high-quality, growth-oriented content across relevant channels. Align content strategies with business objectives to attract, engage, and convert target audiences effectively.
• Multimedia Production: Edit images and videos for campaigns, social media, landing pages, and other growth initiatives using industry-standard tools to enhance engagement and conversion rates.
• Market and Competitor Research: Utilize advanced tools for market research, competitor analysis, and social listening to identify growth opportunities, refine messaging, and stay ahead of industry trends.
• CRM and Pipeline Management: Build and automate CRM systems to streamline lead capture, qualification, nurturing, and conversion processes. Integrate multiple data sources into a unified system for seamless operations.
• Website Optimization: Manage website performance, conversion rates, integrations, and tracking mechanisms. Conduct landing page optimization to enhance user experience and drive higher conversion rates.
• Artificial Intelligence Integration: Leverage AI tools, particularly Claude and its applications, for research, content enhancement, data analysis, prototyping, and automating repetitive tasks to improve efficiency and scalability.
• Data Automation and Analysis: Develop Python scripts to collect, clean, and analyze data, automate reporting, and connect disparate systems to support data-driven decision-making.
• Growth Experimentation: Design and implement rapid growth experiments to test hypotheses, measure outcomes, and scale successful strategies while discontinuing underperforming initiatives.
• Performance Tracking and Reporting: Establish and maintain clear dashboards to monitor core growth metrics, including traffic, lead quality, cost per acquisition, conversion rates, and revenue, ensuring transparency and accountability.

Requirements

We are seeking a results-driven professional with a strong technical foundation and a passion for growth hacking. The ideal candidate will possess a blend of analytical, creative, and technical skills, along with a proven ability to execute high-impact strategies in a fast-paced environment. Specific qualifications include:

• A degree in a relevant field such as Marketing, Business, Computer Science, or Data Analytics.
• Proficiency in digital marketing tools, SEO, Google Ads, and email marketing platforms.
• Strong programming skills, particularly in Python, for data analysis and automation.
• Experience with CRM systems, marketing automation tools, and AI-driven platforms.
• A data-driven mindset with the ability to interpret metrics and translate insights into actionable strategies.
• Exceptional problem-solving abilities and a proactive approach to identifying and capitalizing on growth opportunities.
• Strong communication and collaboration skills to work effectively within a cross-functional team.
• Prior experience in a growth-focused role, particularly in a consulting or startup environment, is a plus.