Senior Media Buyer

About the Role

Prime Agency is seeking a highly skilled and experienced Senior Media Buyer to join our dynamic team in Riyadh, Saudi Arabia. In this pivotal role, you will be responsible for developing, executing, and optimizing high-impact paid advertising campaigns across a diverse range of digital platforms. The ideal candidate will possess a proven track record in performance marketing, with a deep understanding of digital advertising strategies and a passion for driving measurable results. You will collaborate closely with cross-functional teams to deliver innovative solutions that align with clients’ business objectives while maximizing return on investment.

Key Responsibilities

As a Senior Media Buyer at Prime Agency, your core responsibilities will include:

• Strategic Campaign Development: Design and implement data-driven paid media strategies tailored to clients’ unique business and marketing goals, ensuring alignment with their overall objectives.
• Multi-Platform Campaign Management: Plan, launch, monitor, and optimize paid advertising campaigns across leading digital platforms, including Meta Ads, Snapchat Ads, Google Ads, TikTok Ads, and other relevant channels.
• Performance Analysis & Optimization: Conduct daily monitoring of campaign performance, budgets, key performance indicators (KPIs), and return on investment (ROI). Analyze performance data to extract actionable insights and implement strategic optimizations to enhance efficiency and effectiveness.
• Budget Management: Efficiently allocate and manage advertising budgets to maximize reach and profitability while maintaining strict control over spending.
• Audience Research & Targeting: Conduct in-depth audience research, segmentation, and retargeting initiatives. Develop and refine lookalike audience strategies to expand reach and improve conversion rates.
• A/B Testing & Innovation: Execute rigorous A/B testing for creatives, audiences, offers, placements, and campaign structures to identify high-performing variations and drive continuous improvement.
• Cross-Functional Collaboration: Work seamlessly with creative, content, and account management teams to develop compelling ad creatives and high-converting campaign assets that resonate with target audiences.
• Reporting & Client Management: Prepare comprehensive performance reports and present detailed insights, results, and strategic recommendations to clients and senior management on a regular basis.
• Scaling & Profitability: Identify and capitalize on opportunities to scale successful campaigns while ensuring sustained profitability and adherence to performance benchmarks.
• Industry & Platform Expertise: Stay ahead of the curve by continuously monitoring advancements in digital advertising platforms, algorithms, tracking methodologies, and emerging trends to maintain a competitive edge.

Requirements

To excel in this role, candidates must meet the following qualifications:

• Proven Experience: Minimum of 3 years of hands-on experience in media buying, performance marketing, or a related field, with a strong portfolio of successful campaigns.
• Platform Proficiency: Extensive practical experience with Meta Ads Manager, Google Ads, Snapchat Ads, and TikTok Ads, along with familiarity with other digital advertising platforms.
• Strategic Acumen: Deep understanding of campaign objectives, marketing funnels, tracking mechanisms, attribution models, and conversion optimization techniques.
• Budget Management: Proven ability to manage and scale significant advertising budgets while maintaining cost efficiency and maximizing ROI.
• Analytical Skills: Exceptional ability to interpret performance data, identify trends, and make data-driven decisions to optimize campaign outcomes.
• Industry Preference: Prior experience working with e-commerce and/or lead generation campaigns is highly advantageous.
• Communication & Reporting: Excellent verbal and written communication skills, with the ability to present complex data in a clear and compelling manner to stakeholders at all levels.
• Time Management: Capacity to handle multiple campaigns simultaneously under tight deadlines while maintaining a high standard of work.
• Location Requirement: Candidates must be currently based in Saudi Arabia and available to work on-site in Riyadh.

What We Offer

Prime Agency is committed to fostering a collaborative and growth-oriented work environment. As a Senior Media Buyer, you will benefit from:

• A full-time position within a rapidly expanding digital marketing agency.
• A competitive salary package, commensurate with your experience and performance.
• Opportunities to collaborate with a diverse portfolio of brands and industries, enhancing your professional versatility.
• Clear pathways for career advancement and professional development through training, mentorship, and leadership opportunities.
• Performance-based incentives designed to reward your contributions and drive motivation.

Join our team in Riyadh and play a pivotal role in shaping the future of digital advertising at Prime Agency. We look forward to welcoming a dynamic and results-driven professional to our growing team.