Digital Marketing Generalist / Growth Marketer

About the Role

We are looking for a dynamic and results-oriented Digital Marketing Generalist / Growth Marketer to join our team in Jeddah, Saudi Arabia. This role is ideal for a fast learner with a passion for execution, bridging the gap between data-driven paid acquisition strategies and high-impact content creation. You will be responsible for developing and optimizing paid advertising campaigns, creating engaging short-form video content, and crafting compelling ad copies to drive measurable growth across digital platforms.

Key Responsibilities

As a Digital Marketing Generalist / Growth Marketer, your responsibilities will include:

• Paid Media & Performance Marketing:
  • Develop, launch, and optimize paid advertising campaigns across Meta Ads, TikTok Ads, and Google Ads.
  • Monitor daily ad spend and analyze performance metrics such as Cost Per Acquisition (CPA), Return on Ad Spend (ROAS), and Click-Through Rate (CTR) to refine targeting and bidding strategies.
  • Prepare detailed performance reports to identify trends, opportunities, and areas for improvement, ensuring data-driven decision-making.
• Short-Form Video & Trend Content Creation:
  • Conceptualize, script, and produce high-converting short-form videos in a UGC (User-Generated Content) style using a smartphone.
  • Edit videos efficiently using tools like CapCut, tailoring content for platforms such as TikTok, Instagram Reels, and YouTube Shorts.
  • Stay ahead of social media trends, viral sounds, and emerging content formats to maximize engagement and reach.
• Copywriting:
  • Write persuasive and high-converting ad copies, including hooks, value propositions, and strong calls-to-action designed to drive conversions.
  • Develop engaging scripts for video ads and captions for daily social media posts that resonate with the target audience.
• Visual Direction & Basic Asset Creation:
  • Maintain a consistent visual brand identity across all digital channels using tools like Canva and AI-powered image generators.
  • Design simple yet effective ad creatives, story frames, and thumbnails without relying on a dedicated graphic designer, ensuring timely execution of campaigns.

Requirements & Qualifications

• Experience:
  • 0 to 2 years of hands-on experience in digital marketing, performance advertising, or content creation. Fresh graduates with a strong portfolio demonstrating execution skills are highly encouraged to apply.
• Tool Proficiency:
  • Proficient in Meta Ads Manager, TikTok Ads Manager, and Google Ads for campaign management and optimization.
  • Skilled in video editing and design tools such as CapCut and Canva, along with familiarity with generative AI tools like ChatGPT and Midjourney for content ideation and creation.
• Skills & Mindset:
  • Deep understanding of platform algorithms, UGC formats, and social media trends to create content that drives engagement and conversions.
  • Strong aesthetic judgment, attention to detail, and the ability to maintain visual consistency across campaigns.
  • A proactive, adaptable, and test-and-learn mindset with a focus on speed and efficiency in execution.