Director of Brand & Creative

About the Role

We are partnering with a dynamic organization in Saudi Arabia to identify a visionary Director of Brand & Creative who will play a pivotal role in shaping the future of a fast-growing technology company. This is a unique opportunity to establish and lead a unified Brand & Creative function from the ground up, driving brand strategy, creative direction, and content ecosystems that directly influence demand generation, pipeline growth, and market awareness. The ideal candidate will thrive in an environment where bold ideas are tested, performance is measured, and commercial impact is prioritized. If you are a systems-minded leader with a passion for building distinctive brands and measurable business outcomes, this role is designed for you.

Key Responsibilities

As the Director of Brand & Creative, you will be responsible for defining and executing a comprehensive brand and creative strategy that aligns with the company’s commercial objectives. Your leadership will span across content, social, brand, and design, ensuring a cohesive and high-impact approach to all marketing initiatives. Below are the core accountabilities of this role:

• Strategic Leadership: Develop and implement a unified Brand & Creative function, including its mandate, operating model, workflows, standards, and long-term capabilities. Own the brand and creative strategy in direct support of demand generation, pipeline growth, and market reputation.
• Team Development & Mentorship: Lead, mentor, and develop a multidisciplinary team across content, social, brand, and design. Set clear expectations for both business outcomes and professional growth, fostering a culture of excellence and innovation.
• Content & Campaign Execution: Establish and manage an editorial calendar while directing creative execution across the marketing funnel. Ensure content and campaigns are delivered consistently, purposefully, and aligned with business goals.
• Creative Innovation: Develop a robust pipeline of creative concepts and experiments that support demand generation testing and uncover new growth opportunities. Encourage a culture of experimentation by making informed bets and using performance data to scale, refine, or discontinue initiatives.
• Brand Consistency & Standards: Define and maintain brand standards, voice, tone, visual identity, and creative principles. Partner with channel leaders to ensure consistent execution across all touchpoints.
• Cross-Functional Collaboration: Work closely with Demand Generation and Product Marketing to identify content gaps, address target-account needs, and ensure brand initiatives directly support demand programs and go-to-market strategies.
• Performance Measurement: Establish clear measurement frameworks for brand and creative performance, connecting initiatives to pipeline, demand, awareness, and other relevant business outcomes. Use data-driven insights to optimize strategies and drive continuous improvement.
• Operational Excellence: Build scalable systems, processes, templates, and frameworks that enable a lean team to produce high-quality work efficiently and consistently. Represent Brand & Creative in marketing leadership discussions and contribute to broader go-to-market strategy and decision-making.

Requirements

To excel in this role, you will bring a wealth of experience in brand, design, creative direction, or a related discipline, with a proven track record of driving measurable business outcomes through creative and strategic initiatives. The ideal candidate will possess the following qualifications:

• Experience: 8+ years in brand, design, creative direction, or a related field, including at least 3 years in a leadership role where you built and managed creative teams. Experience in B2B SaaS or an agency environment is highly preferred.
• Portfolio: A strong portfolio demonstrating both strategic brand development—such as identity systems, guidelines, and messaging frameworks—and high-quality execution across web, content, social, and campaigns.
• Business Impact: A proven ability to use brand and creative initiatives to influence measurable business outcomes, including pipeline, demand, awareness, or revenue-related metrics.
• Strategic Thinking: Demonstrated ability to translate business objectives into clear creative briefs, concepts, campaigns, and measurable outcomes. A player-coach mentality with the ability to set strategic direction while remaining hands-on when necessary.
• Collaboration & Influence: Strong cross-functional collaboration skills with a reputation for building trust through reliable communication, commitments, and delivery. Experience partnering with stakeholders across marketing, product, and sales to align brand initiatives with business goals.
• Operational Discipline: Experience developing scalable brand systems and creative processes, including guidelines, workflows, and templates that enhance efficiency and consistency.

If you are a forward-thinking leader with a passion for building distinctive brands and driving commercial growth, we invite you to apply for this transformative opportunity. Join us in shaping the future of a dynamic technology company in Saudi Arabia.