Sales Manager

Sales Manager – Driving Revenue Growth in Makkah’s Dynamic Hospitality Landscape

We are seeking a dynamic and results-driven Sales Manager to lead our commercial strategy in Makkah, Saudi Arabia, with a focus on maximizing revenue across high-demand segments, including Hajj, Umrah, corporate, government, groups, travel trade, and local Saudi business. This pivotal role offers an opportunity to shape the future of our hotel’s commercial success while leveraging your expertise in the region’s thriving hospitality market.

As the Sales Manager, you will be responsible for driving revenue growth, expanding business opportunities, and fostering strategic partnerships that align with our annual targets. Reporting directly to the Cluster Commercial Lead or Hotel Manager, this position demands a commercially astute Saudi professional with a proven track record in sales, business development, and relationship management within the Makkah hospitality sector.

Key Responsibilities

Your role will encompass a broad spectrum of strategic and operational duties, ensuring sustained commercial success:

• Sales & Business Development: Develop and execute a comprehensive sales plan to achieve annual revenue and occupancy targets, with a focus on securing new business across Hajj, Umrah, corporate, government, groups, travel agencies, and DMCs. Build and nurture relationships with key stakeholders, including Saudi companies, government entities, and travel partners, to expand our market presence and drive growth.
• Market & Segment Leadership: Lead the commercial strategy for high-demand periods, including Ramadan, Hajj, and other peak religious seasons. Identify and capitalize on opportunities within both domestic and international pilgrim markets while staying ahead of market trends, competitor activities, and industry shifts.
• Account Management: Oversee assigned key accounts, developing tailored account plans to enhance production and retention. Monitor performance against targets, ensuring strong client engagement and accurate CRM reporting to track opportunities, contracts, and follow-ups.
• Commercial Collaboration: Work closely with Revenue, Reservations, Marketing, and Operations teams to convert commercial opportunities into tangible results. Provide weekly updates on sales activities, pipeline status, and confirmed business to ensure alignment with strategic goals.
• Competitive Intelligence: Monitor competitor pricing, promotions, and market developments to inform strategic decision-making and maintain a competitive edge in Makkah’s hospitality landscape.

Key Performance Indicators

Success in this role will be measured against a set of rigorous KPIs designed to drive excellence:

• Revenue generated from assigned accounts and segments
• Achievement of monthly and annual sales targets
• Number of new accounts acquired and activated
• Secured Hajj, Umrah, and group business
• Conversion ratio of qualified leads
• Growth of existing key accounts
• Sales call and client engagement productivity
• Accuracy and quality of sales pipeline and CRM reporting
• Contribution to overall hotel occupancy, Average Daily Rate (ADR), and revenue performance

Qualifications & Experience

To excel in this role, you must meet the following criteria:

• Saudi nationality, with a passion for contributing to the growth of Makkah’s hospitality industry.
• A Bachelor’s degree in Business Administration, Hospitality, Marketing, or a related field (preferred).
• Minimum 3–5 years of experience in hotel sales or hospitality commercial roles, with a strong preference for candidates who have operated within Makkah or the Western Region.
• Deep knowledge of the Makkah hotel market, Hajj, and Umrah business environment, including an understanding of the unique dynamics of these high-demand segments.
• An established network within corporate, government, travel trade, Hajj/Umrah, or related sectors, facilitating seamless relationship-building and business development.
• Proven ability to generate new business, achieve revenue targets, and drive commercial success in a competitive environment.
• A strong grasp of hotel commercial principles, including revenue management, pricing strategies, and contract negotiations.

This is an exciting opportunity to make a meaningful impact in one of Saudi Arabia’s most vibrant markets. If you are a strategic thinker with a passion for sales and commercial excellence, we invite you to join our team and help shape the future of our hotel’s success in Makkah.