Deputy Manager / Manager - Marketing

Deputy Manager / Manager – Marketing

We are seeking a dynamic and visionary Deputy Manager / Manager – Marketing to lead our marketing function with strategic acumen and operational excellence. In this pivotal role, you will drive the development and execution of integrated marketing strategies that elevate our global brand presence, foster brand consideration, and generate high-quality leads across our network of schools. Reporting directly to the Associate Director of Marketing, you will play a key role in shaping policies, procedures, and initiatives that align with our organizational goals while fostering collaboration across local and global teams.

As a strategic leader, you will oversee the performance of the marketing team within your geography, ensuring cohesive execution of campaigns that resonate with our target audiences. Your expertise will be instrumental in fostering partnerships with internal stakeholders—including brand, digital marketing, events, content, communications, design, product management, sales, and external agencies—to deliver impactful, data-driven marketing initiatives. By championing innovation, you will leverage cutting-edge marketing trends, technologies, and platforms to optimize our go-to-market strategies and drive measurable results.

Key Responsibilities:

• Strategic Leadership: Develop and implement integrated marketing programs and campaigns that strengthen our Group’s brand equity, drive engagement, and convert leads into meaningful business opportunities.
• Cross-Functional Collaboration: Collaborate seamlessly with local and global teams, including brand, digital marketing, events, content, communications, design, product management, sales, and external partners, to ensure alignment and execution of our marketing strategy.
• Policy and Process Development: Lead the formulation and implementation of marketing policies and procedures within your geography, ensuring compliance, efficiency, and scalability.
• Lead Generation and Follow-Up: Work closely with sales and sales support teams to ensure timely follow-up on leads, bridging the gap between marketing and revenue generation.
• Content and Social Media Strategy: Partner with the Social Media team to create and manage a robust monthly content calendar, setting clear KPIs to measure the effectiveness of digital and social media activities.
• Data-Driven Decision Making: Utilize advanced analytics tools such as Google Analytics, Google Search Console, HubSpot, and social media tracking platforms to evaluate campaign performance, track ROI, and optimize future initiatives.
• Digital Marketing Excellence: Establish and promote best practices in digital marketing disciplines, including SEO, performance marketing, social media management, digital content creation, and UX/UI design, to enhance our online presence and user experience.
• Team Development and Learning: Foster a culture of continuous learning and professional growth within your team, providing mentorship and development opportunities to drive individual and collective success.
• Strategic Alignment: Support the design and delivery of marketing priorities and organizational strategies that align with our overarching business plans, ensuring cohesive execution across all initiatives.
• Vendor and Agency Management: Oversee partnerships with external agencies and vendors, ensuring they deliver high-impact marketing programs that align with our business objectives and drive measurable outcomes.

This role is ideal for a seasoned marketing professional who thrives in a fast-paced, multicultural environment and is passionate about shaping the future of marketing through innovation and data-driven insights. Your ability to lead diverse teams, analyze complex data, and drive strategic initiatives will be instrumental in elevating our marketing function to new heights.