Director of Sales & Marketing

Director of Sales & Marketing – Lead the Commercial Growth of a Premier Hospitality Destination in Makkah

Join **ibis budget Makkah Al Aziziah – Al Hidayah Towers Hotel**, a flagship property within the **Accor network**, one of the world’s most influential hospitality groups, comprising over 45 iconic brands, 5,500 hotels, and 10,000 restaurants and lifestyle destinations globally. Located just **7.5 kilometers from Masjid Al Haram**, this **4,502-room, 21,504-guest-capacity** hotel stands as a cornerstone of religious tourism, catering to both **individual pilgrims and large-scale Hajj and Umrah groups** from Saudi Arabia and international markets.

At Accor, we foster a dynamic, inclusive environment where innovation, collaboration, and **responsible hospitality** drive success. This role offers a unique opportunity to shape the commercial strategy of a high-volume hospitality destination, leveraging your expertise to maximize revenue, occupancy, and market dominance during critical religious seasons. As a **Heartist®**, you will lead with passion, creativity, and strategic vision to deliver exceptional results while upholding our commitment to sustainability and guest satisfaction.

Key Responsibilities

As the **Director of Sales & Marketing**, you will spearhead the development and execution of **data-driven commercial strategies** tailored to the **Hajj, Umrah, religious tourism, and group business segments**, ensuring sustained growth and profitability. Your leadership will be instrumental in:

• Strategic Planning & Execution: Design and implement **short-term and long-term sales and marketing strategies** to optimize occupancy, revenue, and market share, with a laser focus on **peak seasons, including Hajj, Ramadan, and Umrah periods**.
• Market Expansion & Partnership Development: Strengthen and diversify relationships with **Umrah operators, Hajj missions, travel agencies, tour operators, wholesalers, and group organizers** across **Saudi Arabia and international source markets**. Identify and secure high-value **group and individual Umrah bookings**, while expanding the hotel’s geographical reach through targeted business development.
• Competitive Intelligence & Market Analysis: Conduct **rigorous market research and competitor benchmarking** to assess demand trends, pricing strategies, and emerging opportunities. Utilize insights to refine positioning, pricing, and promotional tactics, ensuring the hotel remains a **preferred choice** in the religious tourism sector.
• Revenue Optimization & Commercial Strategy: Collaborate closely with **Revenue Management** to optimize **pricing, inventory allocation, length of stay, and market segmentation**. Evaluate group requests and business opportunities based on **revenue potential, profitability, and displacement impact**, aligning decisions with overarching hotel strategy.
• Budget & Performance Management: Develop and manage the **annual Sales & Marketing budget**, allocating resources efficiently to high-impact initiatives such as **international roadshows, trade exhibitions, and digital campaigns**. Monitor **ROI on sales efforts**, ensuring every investment drives measurable growth.
• Global Business Development: Represent the hotel at **key industry events, Hajj and Umrah exhibitions, and trade workshops** worldwide. Conduct **strategic sales missions** to domestic and international markets to foster long-term partnerships and secure premium business.
• Performance Tracking & Accountability: Monitor **KPIs, account production, room nights, average rates, and revenue contribution** to ensure alignment with targets. Provide **data-backed recommendations** to enhance sales performance and operational efficiency.
• Innovation & Adaptability: Stay ahead of industry shifts by identifying **new market opportunities**, emerging trends, and untapped segments within the **religious tourism landscape**. Proactively adapt strategies to capitalize on **seasonal demand fluctuations and economic trends**.

The ideal candidate will bring **10+ years of experience in high-volume hospitality sales and marketing**, with a proven track record in **religious tourism, group business, and revenue growth**. Your expertise in **market segmentation, relationship management, and commercial analytics** will be critical in driving the hotel’s success during its most pivotal periods. Join us in delivering **exceptional guest experiences** while elevating the standards of **responsible hospitality** in one of the world’s most significant pilgrimage destinations.