Marketing Generalist - Saudi Arabia 🇸🇦

Join Alan: Redefining Prevention Insurance in Saudi Arabia

At Alan, we believe health is not a privilege—it is a universal right. Our mission is to transform healthcare from a reactive system into a proactive, sustainable model where prevention is the norm. We are pioneering the new standard in prevention insurance by seamlessly integrating insurance, prevention, and care into an intuitive, world-class user experience. As a global leader, we partner with over 40,000 companies, serving millions of members and achieving €800M+ in annual recurring revenue (ARR). Our team of 800+ professionals is driving this vision across France, Spain, Belgium, Canada, and beyond.

We are expanding into Saudi Arabia, and we are seeking a dynamic and strategic Marketing Generalist to establish Alan as a trusted and indispensable brand in the region. This is your opportunity to shape the future of healthcare in Saudi, blending global expertise with local insight to create impactful, culturally resonant campaigns that resonate with employers and employees alike.

Your Impact

As Alan’s inaugural marketing hire in Saudi Arabia, you will be the driving force behind our market entry strategy, bridging the gap between global brand assets and hyper-local execution. This is a hands-on role where strategy and execution merge seamlessly. You will:

• Develop and execute go-to-market plans in collaboration with the Saudi General Manager, crafting annual, quarterly, and monthly strategies that adapt to real-time market signals. Your ability to prioritize ruthlessly will be key as we build awareness in a market where Alan is not yet known.
• Elevate Alan’s brand presence in Saudi by creating culturally relevant campaigns that resonate deeply with local audiences. Your work will ensure Alan’s messaging is not just heard but felt—adapting global initiatives into Arabic-native content that aligns with local moments, employer expectations, and industry conversations.
• Own organic social media strategy end-to-end, defining Alan Saudi’s voice and editorial pillars. Leverage LinkedIn as the anchor platform while strategically engaging with Instagram, TikTok, and YouTube to build a qualified B2B and employer-brand audience. Your content must be compelling, authentic, and designed to drive engagement and trust.
• Lead PR and communications for Saudi milestones, coordinating media opportunities and press releases to position Alan as a thought leader in health and employee benefits. Your storytelling will shape how Alan is perceived in critical conversations about workplace wellness and corporate responsibility.
• Drive SEO and localised content to strengthen Alan’s digital footprint in Saudi. Optimise the Saudi website, produce high-impact content (blogs, videos, social posts), and localise global SEO strategies to ensure organic search visibility and engagement.
• Convert events into inbound growth opportunities by designing repeatable event formats that extend beyond the physical space. Support logistics, registration, and follow-up communications while turning event insights into actionable content and sales leads.

Your success will be measured by Alan’s growing brand awareness, increased organic traffic, a thriving local social audience, and a credible presence in Saudi’s healthcare and employee-benefits landscape. You will not only build Alan’s reputation but also inspire the best companies in Riyadh to choose us as their partner in prevention.

Why This Role Matters

This is more than a job—it’s a chance to be part of a movement that redefines healthcare for the better. As Alan’s first marketing hire in Saudi, you will have the autonomy to shape our narrative, experiment with bold ideas, and leave a lasting legacy. Join us in building a company that doesn’t just meet expectations but sets them—where prevention is the standard, and health is accessible to all.

If you are a strategic thinker with a passion for storytelling, a keen understanding of local markets, and the drive to turn vision into reality, we want to hear from you. Let’s build the future of healthcare together.