Senior Copywriter II

Senior Copywriter II – Elevate Financial Messaging at Tabby

At Tabby, we empower users across the UAE, KSA, Egypt, and Kuwait to take control of their finances through innovative, interest-free payment solutions. As a trusted partner of global brands like H&M, Adidas, and IKEA, we redefine the shopping experience by offering flexibility, convenience, and financial freedom. Join our dynamic Marketing team as a Senior Copywriter II and play a pivotal role in shaping compelling, customer-centric messaging that simplifies complex financial concepts into engaging, actionable content.

In this strategic and creative role, you will lead the development of high-impact copy across Tabby’s product marketing campaigns, ensuring every piece of content—whether for emails, push notifications, in-app communications, or product launches—resonates with our audience while staying true to our brand voice. Your expertise will bridge the gap between intricate financial products, such as Pay in 4 and Pay over time, and relatable, accessible messaging that drives user engagement and loyalty.

Key Responsibilities

As a Senior Copywriter II, your responsibilities will include:

• Crafting Persuasive, On-Brand Copy: Develop high-impact, strategic copy for ongoing marketing campaigns, product launches, and activations across multiple digital channels, ensuring alignment with Tabby’s brand identity and customer-centric ethos.
• Simplifying Complexity: Translate sophisticated financial concepts into clear, engaging, and emotionally resonant messaging that users can instantly grasp and relate to.
• Bringing Personality to Finance: Infuse creativity and warmth into financial communications, making money management feel approachable, intuitive, and aligned with Tabby’s distinctive tone.
• Driving User Engagement: Create compelling in-app notifications and micro-messaging that encourage action, product discovery, and deeper user interaction.
• Staying Ahead of Trends: Remain current with industry trends in product marketing, fintech content, and customer engagement strategies, applying insights to refine and optimize campaign performance.
• Collaborative Campaign Execution: Work closely with designers, marketers, and product teams to ensure seamless integration of messaging and visuals, delivering cohesive and impactful campaigns.

Skills, Knowledge & Expertise

We are seeking a seasoned copywriter with:

• 4-6 Years of Arabic Copywriting Experience: A proven track record in crafting compelling content, preferably within fintech, banking, e-commerce, or tech environments.
• Creative Problem-Solving: The ability to distill complex topics into simple, engaging, and customer-focused content that educates, entertains, and delights.
• Digital Platform Proficiency: Expertise in writing for diverse digital formats, including emails, push notifications, in-app messaging, and social media platforms.
• Cross-Functional Collaboration: Strong interpersonal skills to collaborate effectively with designers, marketers, and product teams, ensuring alignment and campaign cohesion.
• Attention to Detail & Deadline Management: A highly organized mindset with the ability to manage multiple projects under tight deadlines while maintaining impeccable quality.
• Data-Driven Adaptability: A keen understanding of analytics and performance metrics, enabling you to refine copy based on real-time insights for optimal results.

This role is ideal for a talented copywriter who thrives in a fast-paced, innovative environment and is passionate about contributing to Tabby’s mission of enabling users to shop smarter, save more, and manage their finances with confidence. If you are a creative strategist with a knack for storytelling and a commitment to excellence, we invite you to be part of our team.

Our application process includes:

• An interview with our Content Manager and Brand Manager to explore your vision and alignment with Tabby’s goals.
• A copywriting assessment to evaluate your ability to craft compelling, on-brand content.
• A final interview with our Chief of Marketing to discuss your strategic approach and cultural fit.