Marketing Specialist

Join Dal: Shape the Future of RegTech Marketing in Saudi Arabia’s Financial Ecosystem

At Dal, we are revolutionizing the financial sector with cutting-edge RegTech solutions that empower institutions to navigate compliance with confidence. As a Saudi-born SaaS company, we combine deep regulatory expertise with innovative technology to deliver seamless, scalable platforms for AML, KYC, KYB, CRM, and risk management. Our mission is to accelerate the growth of Financial Institutions and FinTechs while ensuring full compliance—all while aligning with Saudi Arabia’s ambitious Vision 2030 goals.

We are seeking a dynamic and strategic Marketing Specialist to drive the visibility, adoption, and market positioning of our transformative products. This role is ideal for a results-driven professional who thrives in a fast-paced, early-stage environment and is passionate about shaping narratives that resonate with both B2B stakeholders and end-users. If you have a knack for turning complex solutions into compelling stories and a proven track record in product marketing, go-to-market (GTM) execution, and brand storytelling, we want you on our team.

Your Impact at Dal

As a Marketing Specialist, you will play a pivotal role in defining and executing Dal’s market strategy, ensuring our solutions are perceived as indispensable tools for financial institutions. Your responsibilities will span across multiple high-impact areas:

• Product Positioning & Messaging: Craft and refine clear, value-driven narratives that articulate Dal’s unique advantages in the competitive RegTech landscape. Ensure consistency and impact across all customer-facing communications, from product descriptions to competitive differentiators.
• Go-to-Market (GTM) Execution: Lead the development and rollout of GTM initiatives for product launches, feature updates, and market expansions. Collaborate with sales, product, and business teams to align messaging with customer needs and market opportunities.
• Customer Success & Storytelling: Develop engaging case studies, customer success stories, and testimonials that highlight real-world outcomes and ROI. Showcase how Dal’s solutions drive efficiency, compliance, and growth for clients.
• Market Research & Insights: Conduct in-depth market, customer, and competitive analysis to identify trends, pain points, and untapped opportunities. Leverage insights to refine product positioning and GTM strategies.
• Content & Commercial Support: Create high-impact content, including presentations, one-pagers, and collateral, tailored for sales enablement, customer engagements, and internal alignment. Ensure all materials effectively communicate the strategic value of Dal’s offerings.
• Brand & Market Representation: Amplify Dal’s presence through industry events, webinars, and thought leadership initiatives. Act as a trusted spokesperson, representing the brand and its products with clarity and conviction to stakeholders, partners, and potential clients.
• Campaign & Engagement Strategy: Design and execute targeted campaigns that drive brand awareness, engagement, and product adoption. Measure performance and optimize strategies based on data-driven insights.
• Cross-Functional Collaboration: Partner with product, engineering, sales, and customer success teams to ensure seamless alignment between market needs and product development. Foster a culture of innovation and shared ownership.
• Performance Optimization: Continuously monitor and analyze the effectiveness of marketing initiatives. Iterate on messaging, campaigns, and strategies to maximize impact and ROI.

Why This Role Excites Us

This is more than a job—it’s an opportunity to be at the forefront of a disruptive movement in Saudi Arabia’s financial technology landscape. You will:

• Work in a high-growth startup environment where your ideas have immediate, tangible impact.
• Contribute to a mission-driven organization that prioritizes compliance, innovation, and sustainable growth in the FinTech sector.
• Leverage your expertise to shape the narrative of RegTech in the Middle East, positioning Dal as the go-to partner for financial institutions.
• Collaborate with a talented, diverse team of industry experts who are equally passionate about technology, compliance, and business transformation.
• Experience the thrill of ownership and autonomy in a role that blends creativity, strategy, and execution.

What We’re Looking For

We are seeking a candidate with a proven track record in B2B SaaS, FinTech, or RegTech marketing, coupled with a strategic mindset and a passion for storytelling. Ideal candidates will:

• Hold a Bachelor’s degree in Marketing, Business, Communications, or a related field (advanced degrees are a plus).
• Boast 3+ years of experience in product marketing, growth marketing, brand management, or a similar role within the SaaS or technology sector.
• Exhibit a strong ability to distill complex RegTech solutions into clear, compelling value propositions that resonate with both technical and non-technical audiences.
• Have hands-on experience in GTM execution, including product launches, campaign management, and market expansion strategies.
• Demonstrate exceptional storytelling skills, with a portfolio of customer success stories, case studies, or thought leadership content that showcases measurable impact.
• Thrive in a fast-paced, early-stage environment, where adaptability, ownership, and proactive problem-solving are key.
• Possess fluent written and verbal communication skills in both Arabic and English, enabling seamless engagement with diverse stakeholders.
• Be comfortable working in a collaborative yet independent setting, where cross-functional alignment and stakeholder management are critical.

Show Us How You Think

At Dal, we don’t just want to see your resume—we want to see your strategic mindset. As part of the application process, we invite you to complete a Product Marketing Case Study. This exercise will challenge you to tackle a real-world marketing scenario, demonstrating your ability to:

• Analyze market dynamics and competitive landscapes.
• Develop a data-driven GTM strategy with clear objectives and KPIs.
• Craft persuasive messaging that addresses customer pain points and differentiates Dal in the market.
• Propose innovative campaign ideas that drive engagement and adoption.

The case study guidelines, including the scenario, questions, and submission requirements, are available in the attached document: [Dal Marketing Task.pdf]. Please submit your completed presentation in PPT format to [email protected].

What We Offer

Joining Dal means more than just a career—it’s an investment in your professional growth and impact. We provide:

• Competitive Compensation: A salary package that reflects your expertise, along with the potential for equity participation to align your success with Dal’s growth. Enjoy premium health insurance coverage for you and your family.
• Dynamic Growth Environment: Work in a fast-growing startup where your contributions directly shape the future of RegTech in the Middle East. Benefit from mentorship, learning opportunities, and a culture that values innovation.
• Meaningful Impact: Be part of a team that is transforming the financial sector, enabling institutions to operate with confidence and compliance. Your work will have a lasting, measurable impact on the industry.
• Collaborative Culture: Thrive in a supportive, inclusive, and fast-paced environment where collaboration is key. Whether you’re brainstorming campaigns, refining messaging, or launching products, you’ll work alongside a team that shares your passion for excellence.
• Career Development: Access to professional development resources, networking opportunities, and a clear path for growth as Dal scales. Your ambitions are our priority.

If you’re ready to shape the future of RegTech marketing in one of the world’s most dynamic financial markets, we invite you to apply. Let’s build something extraordinary together.