Festival & Activations Manager

Festival & Activations Manager – Drive Impactful Experiences at Mass Production

Join Mass Production as a dynamic Festival & Activations Manager and play a pivotal role in crafting unforgettable brand experiences that resonate with audiences across Saudi Arabia. In this strategic position, you will lead the conceptualization, planning, and execution of high-impact festivals, activations, and events that align with our clients’ goals while delivering measurable business outcomes.

As the driving force behind our experiential initiatives, you will collaborate closely with cross-functional teams—including marketing, creative, and operations—to ensure seamless execution from ideation to post-event analysis. Your expertise will be instrumental in transforming brand narratives into immersive, engaging, and culturally relevant experiences that captivate audiences and drive long-term loyalty.

Key Responsibilities:

You will be responsible for:

• Strategic Planning & Concept Development: Design innovative festival and activation concepts that align with client objectives, market trends, and cultural nuances in the KSA region. Develop comprehensive creative briefs and execution plans that maximize engagement and ROI.
• Campaign Leadership: Lead end-to-end campaign management, from initial strategy and vendor coordination to on-site execution and post-event evaluation. Ensure all activations are delivered on time, within budget, and to the highest standards of quality.
• Stakeholder Collaboration: Partner with clients, internal teams, and external vendors to align expectations, resolve challenges, and ensure cohesive execution. Act as the primary point of contact for client-facing deliverables and presentations.
• Creative & Operational Oversight: Oversee creative direction, production logistics, and on-site operations to guarantee flawless execution. Leverage data-driven insights to refine strategies and enhance future activations.
• Budget & Resource Management: Manage activation budgets with precision, optimizing spend while delivering exceptional value. Monitor vendor performance, negotiate contracts, and ensure cost-efficiency without compromising creativity.
• Performance Analysis: Measure the success of activations through KPIs, audience feedback, and business impact. Present actionable insights to stakeholders and recommend data-backed improvements for future campaigns.
• Team Empowerment: Mentor and lead a high-performing team of event managers, producers, and creative specialists. Foster a collaborative environment that prioritizes innovation, adaptability, and excellence.

Why This Role Matters:

In a region where experiential marketing is rapidly evolving, your leadership will shape the future of how brands connect with audiences. At Mass Production, you’ll have the opportunity to work on groundbreaking projects that leave a lasting impression—whether it’s a large-scale festival, a high-profile brand activation, or a bespoke event experience. Your strategic vision and operational expertise will not only elevate client campaigns but also position Mass Production as a leader in experiential storytelling.

What We’re Looking For:

We seek a results-driven professional with a proven track record in festival and activation management, coupled with a passion for creating transformative experiences. Ideal candidates will possess:

• A bachelor’s degree in Marketing, Event Management, Communications, or a related field (or equivalent experience).
• 5+ years of experience in festival management, brand activations, or large-scale event production, with a portfolio showcasing successful campaigns.
• Strong strategic thinking and creative problem-solving skills to develop innovative solutions.
• Exceptional project management abilities, with experience leading cross-functional teams and managing budgets.
• Deep understanding of market trends, consumer behavior, and cultural considerations in the KSA region.
• Excellent communication and presentation skills, with fluency in Arabic and English (written and spoken).
• Technical proficiency in event planning software, CRM tools, and data analytics platforms.
• A proactive, detail-oriented mindset with the ability to thrive in fast-paced, high-pressure environments.

If you’re ready to take your career to the next level and make a meaningful impact in the world of experiential marketing, we invite you to apply. Together, we’ll redefine the way brands connect with audiences through unforgettable experiences.