MARKETING COORDINATOR

MARKETING COORDINATOR – Drive Strategic Growth & Brand Excellence

Are you a dynamic and detail-oriented professional with a passion for shaping market trends and elevating brand presence? We are seeking a highly motivated Marketing Coordinator to play a pivotal role in our team, bridging the gap between market insights, product innovation, and consumer engagement. In this dynamic position, you will be responsible for executing strategic initiatives that strengthen our brand architecture, refine product positioning, and foster meaningful connections with our target audience.

As our Marketing Coordinator, you will lead cross-functional projects that drive data-driven decision-making and ensure our products align seamlessly with market demands. Your strategic acumen and organizational skills will be instrumental in developing actionable insights from market research, competitive analysis, and consumer feedback—ultimately shaping our brand’s trajectory for sustained growth.

Key Responsibilities & Impact Areas

Your role will encompass a diverse range of responsibilities, each designed to amplify our brand’s market presence and operational efficiency:

• Market Research & Insights Development: Lead and coordinate comprehensive market research initiatives to uncover actionable insights that inform brand strategy, product development, and positioning. Your ability to analyze trends, consumer behavior, and competitive landscapes will be critical in sustaining and enhancing our brand’s relevance and market share.
• Competitive Product Evaluation: Design and oversee competitive product testing—including lab analysis, in-use evaluations, and panel assessments—to identify gaps and opportunities. Develop evidence-based action plans to ensure our products remain aligned with brand positioning, delivering consistent value to consumers while staying ahead of industry trends.
• Collaborative Performance Tracking: Work closely with the category team to ensure all key performance indicators (KPIs) are met and documented. Facilitate monthly meetings with brand managers to evaluate product quality, market performance, and strategic alignment, fostering a culture of continuous improvement.
• Innovative Promotional & Engagement Strategies: Propose and execute creative promotional tools, digital campaigns, marketing events, and PR initiatives that deepen consumer relationships and drive brand growth. Your strategic thinking will be essential in maximizing ROI within allocated budgets while delivering measurable results.
• Packaging & Launch Coordination: Manage packaging graphics projects in collaboration with creative teams and suppliers, ensuring timely execution and adherence to launch timelines. Your coordination will be vital in delivering visually compelling and market-ready products that resonate with consumers.
• Retail & Market Share Analysis: Analyze retail audit reports from sources like AC Nielsen and key accounts to monitor brand market share, track competitive movements, and propose corrective actions. Your insights will directly contribute to our ability to adapt strategies, capitalize on opportunities, and achieve growth objectives.
• Social Media & Editorial Campaigns: Collaborate with the digital marketing team to execute social media communication and editorial campaigns across all platforms, adhering to the annual content calendar. Your ability to craft compelling narratives and engage audiences will be key to amplifying our brand’s digital footprint.

This role is ideal for a proactive professional who thrives in a fast-paced, collaborative environment and is eager to make a tangible impact on our brand’s success. If you are passionate about blending creativity with strategic execution and are ready to take ownership of projects that drive meaningful results, we invite you to join our team and help us redefine market standards.

Join us in shaping a future where innovation, data, and consumer-centric strategies converge to create unparalleled brand experiences.