Marketing Manager

Marketing Manager – Driving Growth and Membership Expansion at Abdul Latif Jameel

Join Abdul Latif Jameel, a globally recognized investor and 80-year-old powerhouse shaping the future of critical sectors—from Mobility and Energy to Environmental Services, Financial Services, and Health—alongside real estate, logistics, electronics retailing, and media. With operations spanning over 35 countries and a workforce of 11,000+ from 85+ nationalities, we foster a dynamic culture built on respect, innovation, and empowerment. This is where visionary professionals thrive, and ideas transform into impactful realities.

As a **Marketing Manager**, you will play a pivotal role in expanding our membership base and reinforcing our market presence through strategic, data-driven initiatives. This position focuses on converting engaged Saudi micro-business owners into registered, paying members—leveraging our owned channels rather than paid media—while establishing a strong foundation for future growth campaigns.

Key Responsibilities

In this dynamic role, your expertise will drive:

• Membership Acquisition Strategy: Design and execute high-impact acquisition campaigns across Abdul Latif Jameel’s owned channels, including leveraging existing MSME contact databases to maximize conversions.
• End-to-End Conversion Optimization: Lead the entire customer journey—from initial contact to paid subscription—by refining messaging, landing page experiences, promotional offers, and follow-up strategies to enhance engagement and retention.
• Arabic-First Marketing Leadership: Develop compelling, culturally resonant marketing content and brand messaging tailored for the Saudi market, ensuring alignment with Abdul Latif Jameel’s global brand standards.
• Performance Analytics and Insights: Monitor, analyze, and report on key acquisition and conversion metrics, identifying trends and recommending data-backed optimizations to refine future investments.
• Launch Coordination: Collaborate with cross-functional teams to execute seamless launch communications for pilot milestones and the public rollout, ensuring timely and impactful market entry.
• Paid Acquisition Benchmarking: Build a robust evidence base for future paid acquisition efforts by conducting channel tests and establishing cost-per-acquisition benchmarks to inform scalable growth strategies.

Qualifications and Experience

We are seeking a results-driven marketing professional with:

• 5+ Years in Digital Marketing or Growth Roles: Proven experience in subscription-based or SME-focused platforms, with a track record of driving measurable business outcomes.
• Full-Funnel Ownership: Hands-on expertise in managing conversion funnels and campaign performance from inception to execution, ensuring alignment with business objectives.
• Bilingual Proficiency: Native-level fluency in Arabic, coupled with polished professional English, to effectively engage Saudi audiences and collaborate across diverse teams.
• Saudi Market Expertise: A strong preference for candidates with prior experience marketing to Saudi SMEs or consumers, offering deep cultural and market insights.

If you are passionate about leveraging data, creativity, and strategic thinking to fuel membership growth and elevate brand presence, we invite you to be part of Abdul Latif Jameel’s legacy of innovation and excellence.