Growth & Lifecycle Marketing Lead

Growth & Lifecycle Marketing Lead – Drive Strategic Customer Acquisition and Retention at LIVSHO

Are you a results-driven marketing leader passionate about shaping the entire customer journey—from discovery to repeat purchase? LIVSHO, the innovative live-commerce marketplace revolutionizing the GCC collectibles industry, is seeking a visionary Growth & Lifecycle Marketing Lead to spearhead our buyer acquisition, activation, and retention strategies. Join our dynamic team in Jeddah and play a pivotal role in scaling LIVSHO’s marketplace by fostering deeper engagement with collectors, sellers, and retailers alike.

At LIVSHO, we blend the excitement of live auctions with the convenience of a digital marketplace, creating immersive experiences that bring communities together around shared passions. As the Growth & Lifecycle Marketing Lead, you will own the end-to-end customer journey, leveraging data-driven insights to optimize paid campaigns, lifecycle messaging, and audience segmentation. Collaborating closely with category managers, product teams, and content specialists, you will design and execute high-impact strategies that drive sustainable growth while ensuring a seamless, personalized experience for buyers.

Key Responsibilities

Your role will encompass a broad spectrum of strategic and tactical initiatives, ensuring every marketing touchpoint aligns with commercial objectives:

• Lead Acquisition Strategy: Plan, launch, and continuously optimize paid campaigns across key channels, allocating budgets based on buyer quality and performance metrics. Leverage data to identify high-conversion audiences and refine targeting for maximum ROI.
• Build and Optimize Lifecycle Journeys: Design and enhance onboarding, first-purchase, and repeat-purchase campaigns tailored to buyer behavior. Utilize messaging channels effectively to nurture relationships and encourage long-term engagement.
• Audience Segmentation and Personalization: Analyze category interests, purchase history, and engagement signals to deliver hyper-relevant messaging. Implement frequency controls and consent-based strategies to maintain a positive user experience.
• Drive Experimentation and Innovation: Prioritize high-impact hypotheses, define clear success metrics, and execute A/B tests on creative assets, audience segments, and campaign journeys. Translate test results into actionable insights that drive incremental growth.
• Collaborate with Creators and Content Teams: Develop compelling briefs for content specialists and creator partners, ensuring each asset aligns with specific audience needs and measurable objectives. Foster partnerships that amplify brand visibility and trust.
• Coordinate Show and Launch Campaigns: Work closely with category managers to align promotions with live shows and inventory readiness. Ensure seamless execution of high-visibility events that captivate buyers and sellers.
• Ensure Robust Measurement and Reporting: Partner with analytics and technical teams to establish reliable tracking, attribution models, and reporting frameworks. Present clear, actionable insights on spend efficiency, acquisition costs, retention rates, and campaign contribution.
• Deliver Commercial Insights: Translate data into strategic recommendations, advising on budget allocations, campaign expansions, or adjustments based on performance trends and market dynamics.

What You’ll Bring

We are seeking a seasoned marketing professional with a proven track record in growth-driven roles within consumer apps, marketplaces, or e-commerce. Your expertise should demonstrate:

• Three or more years of hands-on experience in managing paid campaigns and lifecycle/CRM strategies, with a direct impact on customer acquisition and retention.
• A deep understanding of attribution modeling, cohort analysis, conversion funnels, and experimental design to validate hypotheses and optimize performance.
• Strong financial acumen to operate within budgets, make data-backed trade-offs, and communicate results without relying on superficial vanity metrics.
• Proficiency in engaging GCC consumer audiences, with fluency in both Arabic and English. Full-time on-site availability in Jeddah is mandatory.
• Experience in mobile app measurement, category-based marketplaces, or creator collaborations will be highly advantageous.

Your First 90 Days: A Roadmap to Impact

Your journey at LIVSHO will begin with a structured 90-day plan designed to accelerate your impact:

• Days 1–30: Audit and Validate Conduct a comprehensive review of current acquisition and lifecycle performance. Validate measurement methodologies and establish a prioritized backlog of experiments to test.
• Days 31–60: Test and Iterate Launch a consistent testing cadence, focusing on high-potential buyer journeys. Implement improvements based on early insights to enhance engagement and conversion.
• Days 61–90: Present and Scale Deliver a compelling presentation outlining evidence-based recommendations for improving buyer acquisition and repeat purchase rates. Provide clear budgetary and lifecycle strategy adjustments to drive sustainable growth.

Success Metrics

Your success will be measured by a combination of key performance indicators that reflect both short-term and long-term impact:

• First-time purchasing customers and their conversion rates.
• Customer acquisition cost (CAC) and its alignment with lifetime value (LTV).
• Repeat purchase rates and cohort retention trends over time.
• Campaign contribution margins after accounting for costs.
• Incremental results from experiments, validated through rigorous attribution and testing frameworks.

Why Join LIVSHO?

As the Growth & Lifecycle Marketing Lead, you will have the opportunity to shape the future of live-commerce in the GCC. Work directly with founders to align marketing strategies with marketplace behavior, fostering a culture of innovation and data-driven decision-making. Your influence will extend beyond campaigns—you’ll help build communities, enhance buyer experiences, and drive the success of sellers and retailers on the platform. Join LIVSHO and be part of a mission to redefine how people discover, connect, and transact in the world of collectibles.