Senior Manager – SME Acquisition & Sales Enablement (SME Cards)

Senior Manager – SME Acquisition & Sales Enablement (SME Cards)

Join our dynamic team as the **Senior Manager – SME Acquisition & Sales Enablement**, where you will play a pivotal role in driving transformative growth for our SME customer base in Riyadh, KSA. This **12-month contract opportunity** offers a strategic platform to shape and execute a high-impact acquisition strategy across all sales and service channels, including Branch Banking, Relationship Management, Digital Platforms, Contact Centers, Partnerships, and Field Sales. As the architect of our SME acquisition engine, you will lead initiatives that accelerate customer acquisition, deepen product penetration, and foster sustainable portfolio expansion.

In this influential role, you will serve as the **central orchestrator** of cross-functional collaboration, aligning efforts across business, marketing, digital, analytics, product, operations, and sales teams. Your leadership will ensure a seamless, scalable, and data-driven acquisition framework that delivers measurable results and positions our organization as a leader in SME financial solutions.

Key Responsibilities

Your strategic vision and operational expertise will be instrumental in the following critical areas:

• SME Acquisition Strategy: Craft and implement a robust SME acquisition strategy that aligns with our business growth objectives. Define ambitious yet achievable annual and quarterly acquisition targets across all channels, while identifying high-potential customer segments, industries, and geographic markets. Develop tailored channel-specific acquisition plans and growth roadmaps to maximize market penetration and customer engagement.
• Lead Generation & Demand Creation: Design and oversee end-to-end lead generation programs across digital and physical channels, including Branch Banking, Relationship Managers, Digital Banking, Social Media, Contact Centers, Third-Party Partnerships, and Referral Programs. Build and optimize acquisition funnels by establishing frameworks for lead sourcing, qualification, distribution, and tracking. Continuously refine lead quality and conversion rates to ensure a high-performing pipeline.
• Awareness Campaigns & Market Activation: Develop and execute impactful SME awareness campaigns to elevate product visibility and drive market penetration. Collaborate with Marketing to launch targeted initiatives, including Digital Acquisition Campaigns, Industry-Specific Campaigns (MCC), SME Events and Roadshows, Content Marketing, and CRM-Driven Email Campaigns. Ensure consistent messaging across all customer touchpoints and monitor campaign performance to maximize ROI and drive sustainable growth.
• Sales Enablement & Channel Activation: Develop comprehensive acquisition playbooks for Branch and Relationship Manager teams, and conduct regular training sessions to enhance sales capabilities. Drive channel engagement programs and sales contests to boost productivity. Create incentive programs and equip frontline teams with sales collateral, objection-handling strategies, and compelling value proposition messaging to drive conversions.
• Conversion & Funnel Optimization: Own the entire conversion funnel, from lead generation to account opening and product activation. Analyze conversion performance across all stages to identify bottlenecks and collaborate with Operations, Risk, Product, and Digital teams to streamline onboarding processes. Implement initiatives to reduce application abandonment and increase approval rates, ensuring a seamless customer journey.
• Performance Analytics & Management Information Systems (MIS): Develop advanced dashboards and management reports to track key metrics such as lead volumes, conversion rates, and campaign ROI. Provide actionable business insights and recommendations to senior leadership, ensuring data-driven decision-making. Monitor acquisition performance against targets and implement corrective actions to maintain momentum and achieve strategic goals.
• Partnerships & Ecosystem Development: Identify and cultivate strategic partnerships with SME ecosystem players, including fintechs, chambers of commerce, business associations, and digital platforms. Design referral and co-marketing programs to generate incremental leads. Evaluate emerging acquisition channels and partnership opportunities to diversify our customer acquisition strategy.

This role demands a **highly motivated leader** with a proven track record in driving SME acquisition programs and a passion for fostering innovation in sales enablement. If you are eager to make a significant impact in a fast-paced, results-driven environment, we invite you to be part of our journey in shaping the future of SME banking.